TikTok Plans Longer Videos Presenting New Music Marketing Opportunities
As with all social media platforms, the short-form video star of 2020 is continuing to evolve, and is expected to begin allowing videos of up to three minutes in length. Continue reading
Holiday Marketing On Instagram – 5 Tips
Looking to get into the holiday spirit by upping your marketing game on Instagram? Look no further! We here offer five key tips on how bands and artists can make. Continue reading
Smart Tricks For Boosting Your Music Marketing
There are a myriad of resources out there when it comes to getting the word out about your music but, thanks to a new generation of smart tools, you can. Continue reading
Repurposing Video Content Across Social Platforms: A Musicians Guide
Once you’ve gone through the effort of crafting the perfect video, don’t let it go to waste! In this piece, we explore how you can the most out of your. Continue reading
Twitter Debuts Twitter Fleets. Now What? [Video]
Launching in several countries this week, Twitter’s new Fleets feature – which allows users to share content that disappears twenty-four hours after posting – seems remarkably similar to Instagram’s Stories.. Continue reading
How Facebook Ripped Off Zoe Keating’s Fanbase
After Zoë Keating was forced to cancel a live concert due to COVID, scammers leapt at the opportunity to create a fake, live-streamed version of the show. Although Keating was. Continue reading
Does Your Social Media Account Fit One Of These 3 Categories?
If, as an artist, you’ve been sinking a lot of time and energy into your social media accounts without seeing much in the way of traction, it may be because. Continue reading
Facebook Ads: Why Is It So Difficult For Musicians To Promote Their Music?
While Facebook ads have historically been a powerful and effective tool for artists trying to promote their music, recent changes to the popular social network’s algorithm have made it increasingly. Continue reading
How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
Guide To Hiring A Social Influencer
If you’re looking to reach a more youthful demographic with your music marketing, a social influencer, with their cohort of devoted fans, could be the way to go. That said,. Continue reading
