Smartphones displaying the word "Social" over a digital cityscape and social media icons, representing social media marketing, digital connectivity, and online engagement strategies.

How To Construct A Social Media Campaign That Works In 2020

With the incredible volume of music now available on streaming services, it can be exceedingly difficult for any one artist to stand out from the pack. Here, we look at. Continue reading

Share on:
TikTok logo on a digital background with colorful lines and circles, representing social media, video sharing, and entertainment platforms.

Most Popular Song On TikTok Right Now (Dec 2019)

TikTok has seen an impressively meteoric rise, becoming the number one source for music discovery. So if TikTok is the number one source for music discovery, which song is most. Continue reading

Share on:
Amplified megaphone with the words Music, Promotion, and Quiz highlighting music marketing and promotional strategies for artists and industry professionals.

Test Your Knowledge Of Music Promotion

Just promoting your music is fairly straightforward, but doing so efficiently and seeing actual results requires a little more nuance. In this quiz we assess just how much you know. Continue reading

Share on:
Dislike thumbs down icon on purple background, representing negative feedback or disapproval in digital content.

What To Know About Overpromoting, How It Can Push Your Fans Away

Thanks to technological growth and the rise of social media, artists are now able to keep their fans constantly updated on virtually every aspect of their lives. While this kind. Continue reading

Share on:
Guide to creating effective social media posts featuring popular platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and WhatsApp for digital marketing strategies.

Rules Of Engagement: Latest Guide To Social Media Posting

As the world of social media continues to develop and evolve at a rapidfire pace, what made for an effective post last year will no longer work today. Here we. Continue reading

Share on:
Pinterest, Snapchat, YouTube, Facebook, Instagram, Twitter, WhatsApp, Periscope, Vimeo logos for social media sharing and digital marketing strategies.

Do’s & Don’ts Of #SocialMedia

Social Media is transforming the way we communicate with and market to fans. Here are some basic Do’s and Don’ts that will serve you well in helping build and maintain. Continue reading

Share on:
top music marketing blog

Don’t Tether 100% Of Your Music Marketing To Facebook

Here we delve into the perils of putting all your music marketing eggs in the Facebook basket, and why you should have another platform through which to connect and communicate. Continue reading

Share on:
Twitch app on smartphone displaying live streaming platform interface, popular for gaming and content creation, on wooden table with blurred background.

5 Reasons Every Artist Ought To Be Using Twitch

While Twitch is often thought of exclusively as territory for gamers to watch other gamers, the platforms also has a lively arts community, of which music is large part. Here. Continue reading

Share on:
Facebook logo displayed on a smartphone screen, representing social media marketing and digital communication.

Facebook Is Losing EU Users, Is US Next?

Facebook users in France and Germany are leaving the platform even faster than expected, according to a new eMarketer survey.  This year in France, Facebook will experience its first decline. Continue reading

Share on:
Detection of TikTok logo for social media marketing, digital branding, new media trends, online content creation, and viral videos, focusing on the role of TikTok in modern digital marketing strategies.

TikTok Passes 1.5 Billion Downloads

TikTok has passed 1.5 billion downloads across all platforms, according to new stats from mobile intelligence provider Sensor Tower. The milestone comes as TikTok parent Bytedance is planning to launch a Spotify competitor including in the US.

Share on:
Instagram restricts going live

What Happens When You Purchase Instagram Followers

Starting out fresh on a platform = no followers, so it can be tempting to simply purchase a batch. But how much good do purchased followers really do you? Here, we look at an experiment where one Instagram user did precisely this, and tracked the entire process.

Share on: