The Rap Industry Needs SMS Marketing

By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading

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The Taylor Swift Factor

Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading

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PledgeMusic Welcomes Industry Veteran Dan Gosh-Roy as Head of Marketing & Digital Strategy

Earlier this week, PledgeMusic announced their appointment of Dan Gosh-Roy as Head of Marketing and Digital Strategy. The newly created position is based in New York City, reporting to CEO. Continue reading

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How To Grow Your Band’s Fanbase Creatively

By Yannick Ilunga from The Jazz Spotlight. This is probably old news to you: social media is a great way to build and grow a fan base. When looking for. Continue reading

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Learn From and Win A Business Meeting With Warped Tour’s Kevin Lyman

Kevin Lyman is best known for founding Warped Tour, one of many tours and festivals with which he's been associated. He's finding multiple ways to share the knowledge he's accumulated. Continue reading

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The Week’s Most Read Posts On Hypebot

10 Mostly No-Cost Music Marketing Tactics 6 Steps To Building True Music Industry Connections Apple's U2 Giveaway 5 Tips For Marketing Music On Social Media Music Marketing On Snapchat and. Continue reading

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How To Build A Mighty Brand For Your Band

By Christiana Usenza from the Sonicbids Blog. For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your. Continue reading

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A Musician’s Guide To Best Use Of Hashtags

By Hugh McIntyre from the Sonicbids Blog. Hashtags may seem like a silly bit of social media (and sometimes that’s exactly what they are), but they do serve an important. Continue reading

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5 Tips For Marketing Music With A Comprehensive Social Media Strategy

By Kathleen Parrish from the SonicBids Blog. If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial. Continue reading

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5 Tips For Musicians On Maintaining Great Relationships With The Music Press

By Jamie Ludwig from the SonicBids Blog. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and. Continue reading

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New On Our Music Industry Jobs Board: Nielsen, Forty 6ix AM, Berklee, Blue Note, ONErpm & More

New on the Hypebot Music Industry Jobs Board is Sr. Manager, Business Development & Client Solutions at Nielsen and a Day-to-Day Artist Manager at Forty 6ix AM.  There are also great job opening. Continue reading

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