[INFOGRAPHIC] Facebook vs. Snapchat
By Lisa Hallgren on DPFOC.com As the MD of a digital marketing company, I know that social media is now a huge part of digital marketing and it has really revolutionized the. Continue reading
Do You Have the Risk Tolerance for a Music PR Campaign?
Public Relations is tough business that requires a tough skin and tenacity. For those D.I.Y musicians working 24/7 to keep your music career afloat, public relations can often fall at. Continue reading
Facebook Fatigue: 50% of Facebook Users are Bored
The newest Global Web Index (GWI) Social Report is reporting 50% of British and American Facebook users as being uninterested in Facebook. Why? 45% of users say they're just not. Continue reading
Maintaining Blog Relationships After Your PR Campaign Ends
By Angela Mastrogiacomo of MuddyPawsPR.com So you’ve just wrapped up your first PR campaign and managed to score some pretty sweet features in the process. Congrats! But as the features dwindle,. Continue reading
The Rap Industry Needs SMS Marketing
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading
The Taylor Swift Factor
Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading
PledgeMusic Welcomes Industry Veteran Dan Gosh-Roy as Head of Marketing & Digital Strategy
Earlier this week, PledgeMusic announced their appointment of Dan Gosh-Roy as Head of Marketing and Digital Strategy. The newly created position is based in New York City, reporting to CEO. Continue reading
How To Grow Your Band’s Fanbase Creatively
By Yannick Ilunga from The Jazz Spotlight. This is probably old news to you: social media is a great way to build and grow a fan base. When looking for. Continue reading
Learn From and Win A Business Meeting With Warped Tour’s Kevin Lyman
Kevin Lyman is best known for founding Warped Tour, one of many tours and festivals with which he's been associated. He's finding multiple ways to share the knowledge he's accumulated. Continue reading
