‘This is what I tell myself when I post and I reach no one…’

Independent UK musician Kelvyn Colt has more than 100,000 followers on Instagram, but even he is feeling the same loss of connection with fans that most artists are feeling right. Continue reading

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A fresh look at Teens and Social Media – the latest trends

A new Pew Research Center report offers insight into the social media habits of teens and helps explain why Facebook and Instagram are ignoring the pleas of creators upset with. Continue reading

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American Marketing Association surveys when to post on social media in 2022

This post includes an analysis of the latest data on social media usage from Sprout Social, Hootsuite and others. by Katie Powers of American Marketing Association During the COVID-19 pandemic,. Continue reading

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What is BeReal & why you need to join the App Store’s #1 Social App

BeReal is a fast-rising social network that you shouldn’t ignore, particularly if you consider Gen Z (those born between 1995 and 2010) part of your target audience. We know. Who. Continue reading

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What qualifies as ‘a view’ on video posts?

What’s in a video view, and how long does it take to earn one? The answer is more complicated than you might expect. by James Shotwell of Haulix Everywhere you. Continue reading

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Meta

Meta’s Facebook & Instagram are moving into the creator economy

CEO Mark Zuckerberg posted to Facebook that, “We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role. Continue reading

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Facebook really wants to become TikTok

Meta has begun adding TikTok-coined features such as remixing reels, AI-recommended content, and more to Facebook. Here’s what we should expect… by Bobby Owsinski of Music 3.0. “If you can’t. Continue reading

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Twitter best practices and tips for musicians and music promotion

Get up to date with today’s best practices for music and musicians on Twitter from The Orchard’s Daily Rind Tapping into a user base of 353 million people, it’s safe. Continue reading

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social media

How to successfully promote music on social media

Did you just finish your big musical project and now you don’t know how to get it out into the world? Well, you’re in luck! Here’s a guide to promoting. Continue reading

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Why music marketing is so EXHAUSTING these days

Keeping a frequent presence on various social media platforms is becoming too much for many artists’ mental health, performance, and overall well-being. How did it get to this point? by. Continue reading

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