6 Smart Promotion, Marketing Strategies For Emerging Artists

In this piece we look at six music marketing strategies for up and coming artists to consider as they map out the strategy and timeline for their next release. Guest. Continue reading

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You Must Have A Music Marketing Plan: Interview With A Expert

In this excerpt, music industry consultant Bobby Borg engages with former label executive Freddy Nager to discuss the value of creating a solid marketing plan, and how to think critically. Continue reading

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The Need For Solution Oriented Streaming For Musicians

As live streaming on platforms like Twitch continues to grow in popularity at an alarming rate, artists – big or small – need to pay attention to the market. Here. Continue reading

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How To Know The Best Time To Post On TikTok

While the TikTok algorithm remains somewhat shrouded in mystery, there are certain tactics worth pursuing if you’re serious about elevating your performance on the platform. Here we look at how. Continue reading

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5 Tips For Promoting Your Music On SoundCloud

The SoundCloud community has helped a number of successful artists gain their first audiences, and should be an essential part of any musicians promotional strategy. That said, the platform is. Continue reading

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Talking Data, Digital Strategy At Republic Records With Elliott Althoff

A powerful subsidiary of Universal Music Group, Republic Records is home to major names like Ariana Grande, Drake, and Taylor Swift. Here, their Associate Manager of Digital Strategy, Elliott Althoff. Continue reading

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6 Steps To A Successful Online Music Strategy

Here we break down six essential steps every artist needs to take in order to prepare a successful online marketing strategy for themselves and their music. Guest post by Bobby. Continue reading

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What Should You Release? Singles vs. EPs

With the music industry in a constant state of change, artists are constantly trying to keep up, as people’s listening habits are continuously reshaped by new technologies and tastes. Here. Continue reading

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So You Want To Be An Internet DJ/Musician: 10 Tips For The Coronavirus Era

What plays well in a club or theater doesn’t always translate to an online setting, and as the ongoing coronavirus pandemic forces artists to adapt to working online, a different. Continue reading

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Guide To Marketing Your Music Video

Particularly if you’re a new artist working to establish your self, developing a well-thought out strategy before dropping your next music video is key to its success. In this piece,. Continue reading

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