Electric guitar player wearing a black leather jacket, focusing on tuning the guitar, with a blurred background. Ideal for music, live performances, and guitar tutorials.

The Need For Solution Oriented Streaming For Musicians

As live streaming on platforms like Twitch continues to grow in popularity at an alarming rate, artists – big or small – need to pay attention to the market. Here. Continue reading

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How To Know The Best Time To Post On TikTok

While the TikTok algorithm remains somewhat shrouded in mystery, there are certain tactics worth pursuing if you’re serious about elevating your performance on the platform. Here we look at how. Continue reading

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5 Tips For Promoting Your Music On SoundCloud

The SoundCloud community has helped a number of successful artists gain their first audiences, and should be an essential part of any musicians promotional strategy. That said, the platform is. Continue reading

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Data and Digital Strategy at Republic Records podcast featuring Elliott Althoff.

Talking Data, Digital Strategy At Republic Records With Elliott Althoff

A powerful subsidiary of Universal Music Group, Republic Records is home to major names like Ariana Grande, Drake, and Taylor Swift. Here, their Associate Manager of Digital Strategy, Elliott Althoff. Continue reading

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Guidelines for creating an effective online marketing strategy, focusing on six key steps to enhance digital presence and boost engagement.

6 Steps To A Successful Online Music Strategy

Here we break down six essential steps every artist needs to take in order to prepare a successful online marketing strategy for themselves and their music. Guest post by Bobby. Continue reading

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What Should You Release? Singles vs. EPs

With the music industry in a constant state of change, artists are constantly trying to keep up, as people’s listening habits are continuously reshaped by new technologies and tastes. Here. Continue reading

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So You Want To Be An Internet DJ/Musician: 10 Tips For The Coronavirus Era

What plays well in a club or theater doesn’t always translate to an online setting, and as the ongoing coronavirus pandemic forces artists to adapt to working online, a different. Continue reading

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Guide To Marketing Your Music Video

Particularly if you’re a new artist working to establish your self, developing a well-thought out strategy before dropping your next music video is key to its success. In this piece,. Continue reading

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Amber Horsburgh On Artist Marketing That Works [INTERVIEW]

In this interview, industry expert Amber Horburgh walks us through the importance of developing a holistic marketing plan that your team is capable of not only creating, but also executing.. Continue reading

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3 Effective Ways To Make Music Focal Point Of All Your Promotion

As an artist, the more time you can spend working on your music and honing your creative craft the better, but putting time and energy into promotion and branding is. Continue reading

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Professional music producer working at a mixing console with a computer in a dark studio environment.

How Far Out To Plan Your Next Release

If you want to make sure your next release is a splash, advanced planning is essential. But just how far in advance? Here we look at how to pick the. Continue reading

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