Guide To Independent Radio Promotion: Why It Still Matters
The term radio has transcended the idea of terrestrial broadcast, and is now representative of connection through curation. That said, it remains an invaluable marketing tool, perhaps more now than. Continue reading
Spotify, Playlists and Profitability: On Playing The Long Game
Lucas Gonze shares his response to Mark Mulligan's piece on why Spotify struggles with profitability, and takes a look at what the streaming service's most logical path forward may be. Continue reading
The Musicians Guide To SoundCloud: Part One [CyberPR]
Ah, the internet. When it’s not busy being a mass dumping ground for political commentary, selfies and Kermit memes, it can be an independent artists best friend and most powerful. Continue reading
Facebook Hires YouTube and Google Play’s Tamara Hrivnak To Head New Global Music Strategy
Facebook has been without a real music strategy, much to the dismay of both the industry and unpaid musicians. That may finally be about to change with the hiring of. Continue reading
REWIND: The New Music Industry’s Week In Review
In this re-visitation of full week of music industry news, we take another look at the impending death of net neutrality, whether cassettes are becoming the next vinyl, YouTube's launch. Continue reading
TOP POSTS: This Week’s Most Read Posts On Hypebot
Some of the most popular and frequently read posts from the world of music business this week included an explanation of why Spotify can't turn a profit while Netflix can,. Continue reading
Why Do Streams Count As Sales On Billboard Charts? “There is no consumption,” says Digital Music Veteran
This week Billboard and Nielsen added streaming to their genre charts, and digital music veteran Jim Griffin is asking why. He's held top digital posts at Warner Music, Cherry Lane. Continue reading
REWIND: The New Music Industry’s Week In Review
Before moving on to what will doubtless be another full week of music industry happenings, we're taking a moment to revisit important stories from the past seven days including SoundCloud's. Continue reading
TOP POSTS: This Week’s Most Read Posts On Hypebot
Ringing in the new year with some top-notch articles from the music industry, some of out most well read pieces this week included a look at Google's rumored purchase of. Continue reading
A Label, A Magazine And Band On The Value Of Email Marketing
Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music. Continue reading
AM BRIEF: Music Biz Embraces Hi Res Streaming @ CES • AEG Under Fire • iHeart Streaming Launches • More
Friday 12.6.17 Music Business News From Around The Web Hi resolution audio streaming can offer a profit/royalty enhancing add-on only if labels and music services agree on a single format.. Continue reading
