CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy

Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first. Continue reading

Share on:

The Streaming Maturation Effect: What It Means For The Music Industry

What do Netflix and music subscriptions have in common?  They both experienced slowing growth in 2014 in the US.  Subscriptions are the monetization focal point of streaming but there have. Continue reading

Share on:

Streaming Music Revenue Passes Downloads At Warner Music Group For 1st Time

It's generally accepted that streaming is how the majority of music will be consumed in the near future; and for the first time ever at a major label, income from. Continue reading

Share on:

Warner Music Group Reports Strong Quarter

This afternoon Warner Music Group Corp. announced strong second-quarter results for the period ended March 31, 2015. 

Share on:

I Hope Apple Kills Free Streaming, But Not For The Reason You Think

There have been multiple reports over the last few days that the Department of Justice is looking into the accusation that Apple is pressuring the major record labels to end their license agreements with music. Continue reading

Share on:

Psonar Positions For International Expansion With Crowdcube Campaign

Psonar, a pay-as-you go music streaming service, has launched a Crowdcube investment campaign with the hopes of raising £250K as part of its current £1M fund-raising round, of which £305K has already. Continue reading

Share on:

TIDAL Offers Discount Pricing – 3 Months For Price Of 1

TIDAL is taking a play from the Spotify playbook and offering a deeply discounted trial offer.  But  they are not going as far as Spotify who is selling 3 months. Continue reading

Share on:

TIDAL Launches ‘Rising Artist’ Promo As App Returns To Top 20

UPDATED: It's been a rough few weeks for TIDAL, but lately Jay Z & Company have been doing a better job of messaging. Today they launched a new developing artist feature and. Continue reading

Share on:

Does A Tidal Wave Lift All Ships? An Unsigned Artist’s Questions

Last Sunday, Jay Z shared a series of stream-of-conscious tweets defending his new music streaming service Tidal. Much has been said about the ill-concieved press conference and prohibitive prices for. Continue reading

Share on:

Grooveshark Returns Via Site Created By Former ‘Associate’

It took 6 years for the major labels to put Grooveshark out of business. But it took a just days for it to resurface as a site created by a. Continue reading

Share on: