A guide to Music Branding 2021 and beyond
These days, branding is one of the most important aspects of a music career. Keep reading to find out how it has changed in the digital and how it can. Continue reading
How much do music streaming services pay artists in 2021?
Ever wondered how many streams it takes for an artist to make money? Read on to find out this year’s pay rates for artists on popular streaming plattforms. A guest. Continue reading
How Spotify royalties actually work
While many in the music community believe that Spotify royalties should be larger, the specifics of how they are calculated aren’t always well understood. Here, we clear the fog. Guest. Continue reading
How Abel Capella upped his monthly listeners from 540 to 16k in three months
In this case study, we explore how up-and-coming pop/rock artist Abel Capella was able to dramatically grow his cadre of monthly listeners from a measly 540 to an impressive 16k.. Continue reading
Spotify has 381M monthly users as subscribers grow 19% in strong Q3 2021
[UPDATED] Spotify reported 19% year-on-year paid subscriber growth to 172 million in Q3 2021 financial statement shared on Wednesday. Total monthly average users also grew 19% Y/Y to 381 million.. Continue reading
How NFTs could revolutionize the music industry
NFTs (aka Non-Fungible Tokens) have ushered in a new era of creative commerce and, as Joseph Capalbo here expands upon, have the potential to revolutionize the music industry. Guest post. Continue reading
How I promoted a digital-only covers album [Brian Hazard]
Brian Hazard of the project Color Theory walks us through his strategy for promoting a recent digital-only album of 80s covers with Matt Mancid. Guest post by Brian Hazard of. Continue reading
Is a strike by artists to protest streaming payouts inevitable?
As discontent brews among musicians against the pitiful payouts provided by streaming services, we explore what an artist ‘strike’ against streaming services might look like. Guest post from The Trichordist. Continue reading
Neuromarketing and Spotify’s campaign to get inside your head
Spotify is once again up to its eyebrow-raising tricks, this time partnering with a neuro analytics company to gather data from its listeners’ brains in order to market to them. Continue reading
WMG and Twitch: Why labels matter
Warner Music Group’s recent announcement that it plans to partner with Twitch to cultivate a standalone music space for premium music-centric content demonstrates the label’s continued relevancy in the rapidly. Continue reading
Curious how much are other artists getting paid by Spotify?
If you’re an artist on Spotify, you likely already know how much the platform is paying out to you, but how does that compare to other artists. Here, we look. Continue reading
