How I promoted a digital-only covers album [Brian Hazard]
Brian Hazard of the project Color Theory walks us through his strategy for promoting a recent digital-only album of 80s covers with Matt Mancid. Guest post by Brian Hazard of. Continue reading
Is a strike by artists to protest streaming payouts inevitable?
As discontent brews among musicians against the pitiful payouts provided by streaming services, we explore what an artist ‘strike’ against streaming services might look like. Guest post from The Trichordist. Continue reading
Neuromarketing and Spotify’s campaign to get inside your head
Spotify is once again up to its eyebrow-raising tricks, this time partnering with a neuro analytics company to gather data from its listeners’ brains in order to market to them. Continue reading
WMG and Twitch: Why labels matter
Warner Music Group’s recent announcement that it plans to partner with Twitch to cultivate a standalone music space for premium music-centric content demonstrates the label’s continued relevancy in the rapidly. Continue reading
Curious how much are other artists getting paid by Spotify?
If you’re an artist on Spotify, you likely already know how much the platform is paying out to you, but how does that compare to other artists. Here, we look. Continue reading
Releasing an album in the streaming era
Although promoting an album in advance of its actual release remains an important part of your marketing strategy as an artist, the realities of the streaming economy mean an album. Continue reading
Why songs today are shorter
While plus or minus three minutes was once the standard for recorded music, (owing in large part to radio play) the songs being released nowadays are much briefer, with many. Continue reading
RIAA: Recorded music revenue increased by 27% in first half of 2021
New numbers out from the Recording Industry Association of America reveal that recorded music revenues were up by 27% during the first half of 2021, with growth primarily driven by. Continue reading
#MUSICIANS: 5 things you need to say no to
Whether it’s time, money, or both, you have a finite number of resources available to you as an artist, meaning not every “opportunity” is one you should necessarily say yes. Continue reading
How to use Spotify Blend to increase fan engagement
A collaborative playlist maker’s dream, Spotify Blend allows two people to combine their favorite songs into a collaborative playlist, but can also be a great tool for fan engagement. Guest. Continue reading
