The Unintended Consequences of Music Streaming [Mark Mulligan]

Streaming is changing fast in 2025 with new premium tiers and payment models, but the real impact may be the unexpected side effects. The growing unintended consequences of music streaming could reshape how artists earn, how fans listen, and what music gets heard.

Share on:
Top Streaming Statistics

Has music reached peak fragmentation?

“Thanks to both the internet’s democratizing force and the rise of recommendation algorithms, consumers are spreading their listening across more songs and artists than ever, while the “hits” are dominating less,” writes Tatiana Cirisano of MIDiA. But has music reached peak fragmentation?

Share on:
why we buy music record store

Relearning Why We Buy Music

We need to relearn why we buy music. We’ll spend hundreds of dollars going to a concert, but balk at a few dollars to own our favorite song or album.Streaming made music accessible, but it’s also made us forget that it has value. If we don’t relearn how to buy music, we risk losing the culture we claim to love.

Share on:
indigenous musicians go viral

Indigenous Musicians Go Viral with Community over Clicks

Artists including Xiuhtezcatl, Geneviève Gros-Louis, and Cecil Tso are redefining success, as they and other indigenous musicians go viral by prioritizing community, cultural roots, and authentic connections over clicks.

Share on:
How to successfully launch and market a single release

How to successfully launch and market a single release

Think dropping a fabulous new track is enough? Just hitting “upload” won’t cut it anymore. Learn how to successfully launch and market a single release with this step-by-step strategy guide.. Continue reading

Share on:

Spotify Responds: Did the 1000 Stream Rule cost Artists $47M?

Spotify’s 1000 stream rule has stripped artists of $47 million in royalties, according to Disc Makers CEO Tony van Veen. After Hypebot published this article a Spotify spokesperson reached out to rebut some of the data.

Share on:

Songs Are Getting Shorter & The Surprising Reasons Why

Popular songs are getting shorter, with Grammy-winning hits and Spotify chart-toppers all shrinking in length. But is streaming really to blame? The answer is more complex, with history, genre, and evolving songwriting trends all playing a role.

Share on:
How To Use SubmitHub

How to improve a Playlist Strategy: SubmitHub Masterclass

Missed Symphonic’s SubmitHub Masterclass? Here’s a recap including 10 tips to help you target the right playlists, leverage Spotify’s algorithm, land more placements, and improve a playlist strategy.

Share on:
Top Streaming Statistics

Social came for music streaming’s lunch – now is the time for streaming to bite back

Social media is at a tipping point, writes MiDiA’s Tatiana Cirisano, and it’s time for music to recapture some of the time fans spend there. Explore how integrating social into music streaming could reclaim user engagement and reshape music consumption.

Share on:

What Streamers can learn from Online Radio: Live and Local

Online radio is making a comeback, as music listeners get tired of the same old algorithms guiding their listening experience. If streamers want to stay on top, they may need to reintegrate that human-touch listeners crave.

Share on: