how to make it without faking as a musician

Gen-Z dislikes streaming, discovers music on YouTube and TikTok

Gen-Z dislikes streaming, and the music industry isn’t ready for the shift. Their love for TikTok, YouTube, old hits, and physical media is changing everything… again.

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How fictional K-Pop Demon Hunters became real chart idols

Netflix shared that K-Pop Demon Hunters was its most watch movie ever. This latest ‘cast-as-artist’ project proves the power of devoted fandoms – turning fictional idols into charting acts and leveraging engagement across different mediums.

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How To Find Playlist Curators Who Actually Get Your Music

Landing on the right playlist can make or break a release, but it’s not about chasing numbers. Learn how to find playlist curators who truly get your sound and then maintain long-term relationships with them.

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Global Music AI

How Global Music Markets Use AI Differently

As AI reshapes the creative industries, a surprising shift is emerging that may give non-Western markets an edge. Learn how global music markets use AI differently and why it matters.

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The Unexpected Trance Music Resurgence

A trance music resurgence is happening thanks to artists like FKA twigs. The Weeknd and Oklou. By weaving its signature elements into pop, R&B, and beyond, today’s stars are transforming the genre.

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AI Generated Songs Exploit Deceased Artists [CHRIS CASTLE]

AI generated songs are being uploaded under the names of deceased artists without permission, and major platforms like Spotify and TikTok are letting it happen.

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Post-Social Music Marketing? Drake moves beyond TikTok

Post-Social Music Marketing? Drake moves beyond TikTok

Drake released his new single “Which One” without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here’s how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?

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Your Morning Coffee Podcast

Special Your Morning Coffee Podcast: DIMA CEO Graham Davies

A special episode of the Your Morning Coffee Podcast: Weekly News for the New Music Business with Graham Davis, President and CEO of the Digital Media Association (DIMA) is available. Continue reading

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rock resurgence

Sleep Token and Turnstile lead a genre-bending Rock Resurgence

Masked mystique, crossover sounds, and successful streaming strategies: Sleep Token and Turnstile are pioneering a genre-bending rock resurgence.

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right place for fandom

Is music streaming the right place for fandom?

Streaming is radio and music store – and not doing either job particularly well, writes Mark Mulligan of consultancy MIDiA. Artists and the music industry need to ask if streaming really is the right place for fandom.

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Chappell Roan challenges critics , demands artist living wage in Grammy speech

Why are there fewer breakout hit singles this year?

2025’s music charts are noticeably quieter than last year. With fewer breakout hit singles and no clear song of the summer, what does this say about the definition of a. Continue reading

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