Why did Bruce Springsteen appear in a Jeep Super Bowl ad? Brand Relevance

Staying culturally relevant in a constantly shifting media and social landscape is no easy feat, particularly during a pandemic. Bruce Springsteen’s solution? Star in a Jeep commercial during the Super Bowl.

Share on:

The Weeknd To Headline Super Bowl Halftime 2021

The Weeknd will be the headliner at the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021. The. Continue reading

Share on:

Maroon 5 Superbowl Show Mediocre, Big Boi The Winner, Amazon and Pandora Stats Confirm

UPDATED: Maroon 5's Superbowl performance is being called mediocre, at best. Add the damage already caused by their controversial 'take-the-knee' dissing decision to perform, and it all seems to have. Continue reading

Share on:

This Week In Music Commentary

This week, we heard from Mark Mulligan on who will be the lucky buyer of UMG, from Colin Kaepernick on why he's not pleased about Travis Scott playing the Super. Continue reading

Share on:

Maroon 5, Travis Scott, Big Boi Confirm Super Bowl Show, Scott Demands $500,000 For Charity

Maroon 5, Travis Scott and former Outkast member Big Boi will perform at the Super Bowl halftime show,  the NFL announced on Sunday.  The once coveted performance became controversial as. Continue reading

Share on:

MON. BRIEF: Super Bowl Confirms 3 Headliners • R Kelly Protest Targets RCA • AU Targets Stream Rippers • More

MONDAY 1.14.19 Music Business News From Around The Web Updated continuously under the More News tab

Share on:

FRI. BRIEF: Spotify Settles $1.6B Wixen Suit • Beyonce, SZA Albums Leak • Travis Scott To Super Bowl • More

FRIDAY 12.21.18 Music Business News From Around The Web Updated continuously under the More News tab

Share on:

What Artist Should Play Halftime At “The Big Game?”

Even for those less interested in sports, the Super Bowl has often gained national attention for its pricey commercials and star-studded halftime shows. Here Fred Jacobs reflects on the significance. Continue reading

Share on:

How Influential Are You? Leverage Branding And Online Influencing For Creatives

While the inability to relay on income from sales has moved many artists and their representatives to seek income from sync placements, the sync market has become oversaturated and less. Continue reading

Share on:

The Grammys Boost: Who Saw The Biggest Uptick On Pandora?

Regardless of who went home with an award on the night of the 2017 Grammys (Adele) it's important to consider for whom it had the best effect streaming-wise. Here we. Continue reading

Share on: