Tag: superfan

peak fandom superfans

Has music hit peak fandom? [MIDiA’s Mark Mulligan]

“(You) cannot harvest fandom if you are not also nurturing it,” writes MIDiA’s Mark Mulligan. Superfans are seen as music’s financial lifeline, but 2024 showed signs they’re being stretched to the limit. Have we hit peak fandom?

Alana Bonilla on 05/14/2025 in Music Business | Permalink | Comments (1)
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G Herbo MySeat Media superfan app

G Herbo: No Spotify, just 13M direct to fan streams via MySeat

Indie rapper G Herbo is bypassing streaming-first releases to bring his music directly to fans with impressive results.

Bruce Houghton on 05/07/2025 in Apps, Mobile & SMS | Permalink | Comments (0)
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Spotify superfan launch

Labels may be slowing Spotify Superfan launch, hints CEO Ek

Record labels may be slowing the Spotify superfan launch, CEO Daniel Ek hinted during an investor call Tuesday announcing the streamer’s mixed Q1 2025 Report.

Bruce Houghton on 04/29/2025 in Uncategorized | Permalink | Comments (0)
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Sesh superfan platform

Sesh superfan platform adds $7M, innovative Member Card

The Sesh superfan platform has raised $7 million to date. Like its many competitors, it connects artists directly with fans while giving them full ownership of the data. But Sesh adds an innovative twist.

Bruce Houghton on 04/22/2025 in Apps, Mobile & SMS | Permalink | Comments (0)
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fan engagement tactics and how to build a superfan community

8 lessons on How to Build a Superfan Community

Learn why loyal and engaged fans are crucial to sustaining a successful career and how to build a superfan community.

Alana Bonilla on 07/03/2024 in D.I.Y. | Permalink | Comments (1)
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How to nurture Superfans

We’ve all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here’s how top artists are building long-lasting, direct fan connections.

Alana Bonilla on 06/25/2024 in D.I.Y. | Permalink | Comments (0)
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Superfan app EVEN launches with 10,000 artists, Billboard reporting

Superfan platform EVEN has officially launched after a year in beta and released mobile apps for iOS and Android. “It’s not EVEN OR streaming platforms,” says founder Mag Rodriguez,” it’s EVEN AND streaming platforms”…..

Bruce Houghton on 04/10/2024 in Apps, Mobile & SMS | Permalink | Comments (0)
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fan engagement tactics and how to build a superfan community

The impact of Superfans: Who are they, and how do you cultivate them?

Are Superfans the solution to a successful musician’s career? The post dives into what Superfans truly are and how they can affect an artist’s success…..

Alana Bonilla on 03/13/2024 in D.I.Y. | Permalink | Comments (0)
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UMG, Jimmy Iovine backed NTWRK buys Complex to build a Superfan hub

UMG and Jimmy Iovine-backed live-video shopping platform NTWRK will acquire media company Complex to create a music and culture superfan destination…

Bruce Houghton on 02/22/2024 in Music Business | Permalink | Comments (0)
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The best ways to serve and even spoil your Superfans

This week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to. Continue reading

Bruce Houghton on 01/26/2024 in D.I.Y. | Permalink | Comments (0)
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