Streaming is radio and music store – and not doing either job particularly well, writes Mark Mulligan of consultancy MIDiA. Artists and the music industry need to ask if streaming really is the right place for fandom.
“(You) cannot harvest fandom if you are not also nurturing it,” writes MIDiA’s Mark Mulligan. Superfans are seen as music’s financial lifeline, but 2024 showed signs they’re being stretched to the limit. Have we hit peak fandom?
Record labels may be slowing the Spotify superfan launch, CEO Daniel Ek hinted during an investor call Tuesday announcing the streamer’s mixed Q1 2025 Report.
The Sesh superfan platform has raised $7 million to date. Like its many competitors, it connects artists directly with fans while giving them full ownership of the data. But Sesh adds an innovative twist.
We’ve all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here’s how top artists are building long-lasting, direct fan connections.
Superfan platform EVEN has officially launched after a year in beta and released mobile apps for iOS and Android. “It’s not EVEN OR streaming platforms,” says founder Mag Rodriguez,” it’s EVEN AND streaming platforms”…..
Are Superfans the solution to a successful musician’s career? The post dives into what Superfans truly are and how they can affect an artist’s success…..
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