superfan why superfans matter

Why Superfans Matter: Recognize and Treat Them with Respect

Superfans are much more than latest industry fad. Michael Brandvold and Jay Gilbert dig into why Superfans matter. On the latest Music Biz Weekly Podcast, learn the importance viewing then as much more than just another transaction.

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Crokomoko breaks through by turning Fans into Partners

In a new Symphonic case study, indie artist Crokomoko uses the Formless SHARE technology turning fans into partners that drove a 2,900% surge in streaming engagement.

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The rise of IRL Immersive Superfan Experiences

Superfan experiences are moving beyond the screen and into real life. From fan festivals to brand activations, artists and companies are finding new ways to bring fans together and create fresh revenue streams with IRL immersive superfan experiences

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RIIZE and Seunghan: When artists take fan feedback too far

The recent RIIZE and Seunghan controversy shows what can happen when artists take fan feedback too far. Discover how catering to superfans sparked debate and what it means for fan-artist. Continue reading

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Why Musicians Should Stop Wasting Time on Superfans

Marketing insights from Byron Sharp explain why musician should stop wasting time on superfans. Casual listeners drive lasting growth. Learn how top artists like Taylor Swift use this approach to expand their reach and impact.

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3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

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superfan why superfans matter

Superfan Week Recap: Everything you need to know about this hot topic

Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading

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4 proven strategies to turn Casual Fans into Superfans

“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading

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superfan why superfans matter

Searching for Superfans: Forget the numbers; concentrate on community

As we continue Superfan Week on Hypebot, Janelle Borg weighs in with a piece on how Superfans are particularly important in this era of algorithms and a stark reminder that. Continue reading

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Bandsintown Artist Checklist: How To Build a Community of Superfans

Bandsintown offers artists an extensive free toolkit to build a fanbase and keep fans informed about tour dates, merchandise drops, new releases, and more, and their new, simple step-by-step checklist. Continue reading

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superfan why superfans matter

What is a Superfan & Why do UMG, WMG (and everyone else) care so much?

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG,. Continue reading

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