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Why Musicians Should Stop Wasting Time on Superfans

Marketing insights from Byron Sharp explain why musician should stop wasting time on superfans. Casual listeners drive lasting growth. Learn how top artists like Taylor Swift use this approach to expand their reach and impact.

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3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

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Superfan Week Recap: Everything you need to know about this hot topic

Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading

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4 proven strategies to turn Casual Fans into Superfans

“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading

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Superfans

Searching for Superfans: Forget the numbers; concentrate on community

As we continue Superfan Week on Hypebot, Janelle Borg weighs in with a piece on how Superfans are particularly important in this era of algorithms and a stark reminder that. Continue reading

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Bandsintown Artist Checklist: How To Build a Community of Superfans

Bandsintown offers artists an extensive free toolkit to build a fanbase and keep fans informed about tour dates, merchandise drops, new releases, and more, and their new, simple step-by-step checklist. Continue reading

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Superfans

What is a Superfan & Why do UMG, WMG (and everyone else) care so much?

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG,. Continue reading

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It’s Superfan Week on Hypebot!

From major label executives to startup founders and the artists they’re both hoping to monetize, the term “superfan” is everywhere. But what is a superfan? How do you find them,. Continue reading

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How to earn a superfan in 90 seconds or less

Tony van Veen shares a real-life story of how an artist took 90 seconds and converted him into a superfan for life.. by Tony van Veen of DiscMakers Blog As. Continue reading

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Twitter Flocks enable posting to private groups of your choice

Twitter is currently testing out their Twitter Flocks feature, will allows users to create posts for smaller groups of people based on their own customization. A guest by Bobby Owsinski. Continue reading

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