Surprise releases aren’t a good idea for indie artists: Here’s why

Dropping an album out of the blue can be a great way for industry heavy hitters to make a big splash with their latest release, but a similar tactic is. Continue reading

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4 reasons surprise albums are a big risk for an independent artist

Dropping a surprise album out of the blue can be a successful marketing stunt for major artists with a large, engaged following, but for smaller, independent artists, still working on. Continue reading

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Are Surprise Music Releases Right For You?

While following in the footsteps of industry stars like Taylor Swift and Bad Bunny by dropping a ‘surprise’ album can be tempting, this bombshell style of releasing music isn’t always. Continue reading

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