Surprise releases for indie artists, music industry news, independent musician promotions, artist marketing strategies, Hypebot music insights.

Surprise releases aren’t a good idea for indie artists: Here’s why

Dropping an album out of the blue can be a great way for industry heavy hitters to make a big splash with their latest release, but a similar tactic is. Continue reading

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4 reasons surprise albums are a big risk for an independent artist

Dropping a surprise album out of the blue can be a successful marketing stunt for major artists with a large, engaged following, but for smaller, independent artists, still working on. Continue reading

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Surprise album releases, music industry news, artist promotion, new music drops, Hypebot platform, music marketing strategies.

Are Surprise Music Releases Right For You?

While following in the footsteps of industry stars like Taylor Swift and Bad Bunny by dropping a ‘surprise’ album can be tempting, this bombshell style of releasing music isn’t always. Continue reading

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