How To Approach Publicity and Sync Licensing [Music Biz Weekly Podcast]

Jennifer Yeko from True Talent PR joins Jay Gilbert on the Music Biz Weekly Podcast. Jennifer is a publicist that specializes in music and synch licensing but comes from a. Continue reading

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Why This Production Music Library Became A Record Label And Published Tracks On Streaming Services

In this article, Jonathan Parks of ALIBI explains how his company’s music production library suddenly became inundated with searches after one particularly successful sync placement, and how that attention drove. Continue reading

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Guide To Optimizing Your Songwriting For Sync

A sync license for film or television can be very rewarding for a songwriter. Unfortunately, a lot of what makes a song great and personal doesn’t always translate well into. Continue reading

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3 Realistic Short-Term Goals For Unestablished Artists

Shooting for the moon works for some musicians, but if you’re in it for the long, and are serious about sustaining a career in music, it is to your benefit. Continue reading

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How $17B Netflix Spending Spree Will Effect Music Sync

With Netflix set to spend $17 billion on original programming this year and the competition for video on demand continuing to heat up, it’s a good time for artists and. Continue reading

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Paradigm Acquires UK’s Pitch & Sync

Just days after Paradigm chairman Sam Gores reassured his team that the agency is not for sale, he’s announced it has taken a stake in the UK-based sync and sound. Continue reading

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Music Synch and How Songs Land On ‘Love Island’

With roughly four million UK citizens tuning in six nights a week, for two months, the hit show Love Island has put appointment viewing back on the map. As a. Continue reading

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Producing Tracks For Licensing – How To Boost Your Chances For Success [Part 2]

In this second part of a breakdown on how to improve your odds for success when producing tracks for licensing, we look at what you need in order to ensure. Continue reading

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Sound City’s Dave Pichilingi To Head Modern Sky US & UK

Dave Pichilingi, who founded Modern Sky UK in 2016, is expanding his role to take over operations of its US division.  In his new role as Modern Sky’s CEO UK. Continue reading

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A Look At The Future Of Music Licensing

If you're looking to use someone's music that you don't have the rights to, you'll need to get some form of official license from the copyright holder. These types of. Continue reading

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