Smart Artists, Smart Fans

By Dan Servantes from Berklee College of Music's Music Business Journal. The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers,. Continue reading

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Band Merch 101: What To Make, How To Make It, How To Sell It

Besides music, merchandise is important to bands because merch helps bring in extra revenue and raises awareness for your brand. On Music Think Tank, Rob Dix posts about the various. Continue reading

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