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Marketing tactics musicians can borrow from ecommerce brands

For artists looking to promote and sell their digital content, one of the best sources from which to draw inspiration is ecommerce brands. In this piece, we break down how. Continue reading

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Skepta Turns Up Heat With ‘Ignorance Is Bliss’ Album Campaign [CASE STUDY]

In this piece, we look at how chart-topping UK rapper and producer Skepta and has team planned and executed a successful global promotional campaign for the rapper’s fifth album Ignorance. Continue reading

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