How to Advertise Your Event to the Right Audience on Facebook

When it comes to managing Facebook events, getting it in front of the right eyes can be huge challenge, even for veterans of social media marketing. Here we look at. Continue reading

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A Concise Guide To Branding For Musicians

Successfully marketing your band online can be a challenging task to say the least, particular given how much digital noise one must cut through. Branding can be one effective way. Continue reading

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Get More Bang For Your Facebook Ad Buck With A/B Testing

Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target. Continue reading

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Spotify Introduces Ad Targeting To Allow Brands To Tap Into Your Playlist And Audience

Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based. Continue reading

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Exposure Is Mostly Bullshit… Mostly

As an independent artist, it can be very easy to want to find as many opportunities to gain exposure. For some, getting exposure can be a challenge. For others, exposure. Continue reading

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8 Steps To Building Your Personal Music Brand [Best of Hypebot 2014]

As the year draws to a close we're sharing some of Hypebot's most read posts of 2014.   Neil Patel freely shares his "Complete Guide To Building Your Personal Brand". Continue reading

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Great Marketers Aren’t Afraid To Annoy

On Music Think Tank, Minh Chau writes about a lesson in marketing music. He emphasizes that you must have a good product and know your target audience. The biggest thing. Continue reading

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