Drake released his new single “Which One” without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here’s how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?
Change is coming to TikTok. The platform is likely getting sold, but not the part that makes it so addictive. U.S. users and creators could soon be stuck with a version that just doesn’t hit the same.
TikTok just launched a free new tool that helps artists track their music and grow faster. From song stats to fan insights, here’s the rundown on How TikTok For Artists can boost your career.
The new TikTok For Artists platform is just for musicians and offers tools to help promote music and track fan engagement. It could be a game-changer for anyone trying to grow their music career.
View counts dominate every social platform – but are view counts real on YouTube, TikTok, Instagram , Facebook and more? Bobby Owsinski explores the truth about views and how misleading metrics are fooling creators, advertisers, and audiences alike.
Here are 20 short-form video ideas for song promotion on TikTok and Reels. These scroll-stopping videos are being used by indie artists right now to boost visibility, connect with fans, and rack up streams.
Is music promotion on TikTok worth the time and effort? Learn how the platform’s viral power can boost a career and whether TikTok Promote is a smart investment for independent artists.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
