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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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TikTok ownership change and censorship concerns

TikTok Ownership Change Has Creators Worried About The Future

TikTok has become the stage where musicians, creators, influencers and activists could break through overnight. A great hook or a clever video could reach millions in hours. But now, with a TikTok ownership change looming, that sense of limitless opportunity is being replaced by uncertainty.

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Are the days of hashtags behind us? [Bobby Owsinski]

Responding to TikTok’s recent move to minimize the importance of hashtags, Bobby Owsinski argues that the sunset period for hashtags has officially begun.

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Post-Social Music Marketing? Drake moves beyond TikTok

Post-Social Music Marketing? Drake moves beyond TikTok

Drake released his new single “Which One” without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here’s how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?

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TikTok app is back in Apple, Google Play download stores

Change Is Coming To TikTok: Be Ready For What’s Next

Change is coming to TikTok. The platform is likely getting sold, but not the part that makes it so addictive. U.S. users and creators could soon be stuck with a version that just doesn’t hit the same.

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TikTok For Artists

TikTok for Artists Guide: Features, Benefits and Why It Matters

TikTok just launched a free new tool that helps artists track their music and grow faster. From song stats to fan insights, here’s the rundown on How TikTok For Artists can boost your career.

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TikTok for Artists Offers New Valuable Music Marketing Tools

The new TikTok For Artists platform is just for musicians and offers tools to help promote music and track fan engagement. It could be a game-changer for anyone trying to grow their music career.

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TikTok US deal

TikTok For Artists launches with Analytics, Pre-saves, Teams

TikTok for Artists has officially launched. The new music insights platform is designed to help artists and their teams build careers.

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How to promote music with TikTok Spark Ads

Learn how to make the most of existing TikTok posts and promote music with TikTok Spark Ads that also drive engagement.

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Are View Counts Real on YouTube, TikTok, Instagram, Facebook?

View counts dominate every social platform – but are view counts real on YouTube, TikTok, Instagram , Facebook and more? Bobby Owsinski explores the truth about views and how misleading metrics are fooling creators, advertisers, and audiences alike.

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TikTok and Reels

20 Short-Form Videos for song promotion on TikTok and Reels

Here are 20 short-form video ideas for song promotion on TikTok and Reels. These scroll-stopping videos are being used by indie artists right now to boost visibility, connect with fans, and rack up streams.

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