Creating short-form videos for TikTok, Reels, Shorts, and working with influencers

Sam Saideman from Innovo Management joins Micahel Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about finding influencers as well as great tips for creating short-form. Continue reading

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Marketing music on TikTok: Going viral or a black hole spiral?

Few apps have seen the meteoric success that TikTok experienced over the past three years, dramatically impacting the music industry in the process. Here, we guide you through who’s on. Continue reading

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TikTok Launches ‘How To’ Creator Portal

TikTok has launched a Creator Portal to teach tools and best practices to grow an audience on the popular platform which can feel like a foreign country to many musicians.. Continue reading

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