Inside Big Time Rush’s TikTok marketing success [Case Study]

The Orchard teamed with TikTok to try out their new Super Like feature, with reunited 2010’s heartthrobs Big Time Rush. Here’s how it went… by THE ORCHARD ADS TEAM Goals:. Continue reading

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TikTok’s new StemDrop gives artists a fresh chance to earn royalties

This new TikTok feature will give content creators and fans the opportunity to collaborate, make connections, and even make some money… by Bobby Owsinski from Music 3.0. TikTok has announced a new feature. Continue reading

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Pinterest adds music from WMG, Merlin, BMG

Pinterest is expanding the music catalog available to users of its TikTok-like short video feature “Idea Pins” via new licensing deals with Warner Music Group, Warner Chappell Music, Merlin, and. Continue reading

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TikTok Music could change the industry as we know it [Mark Mulligan]

All of this is why a TikTok Music service could be so exciting as it could provide both the creative and cultural context, not just the stripped-down audio file. by. Continue reading

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How to measure your success on TikTok

Wondering why a post flopped? Learn how to use TikTok analytics to your advantage, so maybe the next one will go viral. by Bobby Owsinski of Music 3.0 You can post. Continue reading

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Spotify is in music industry’s crosshairs, but TikTok gets a Free Pass [Bill Werde]

TikTok, which is being touted as the #1 place for music discovery, is paying creators and rightsholders a fraction of what Spotify does, and yet the streamer is under constant. Continue reading

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It’s still very possible to go viral on TikTok

The TikTok community has grown tremendously in the past few years, with users racking up billions of followers. Did you miss your shot to blow up? Not yet, writes Bobby. Continue reading

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How up-and-coming rapper Yeat blew up on TikTok

Yeat’s rise shows that going viral on TikTok can be a great way to break through to a new audience, but cultivating a persona can sustain that hype. by Michelle. Continue reading

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Instagram’s attempt to copy TikTok with ‘Reels’ is not going well

TikTok quickly rose to success with its short video format, and YouTube’s Shorts is finding a big audience, but Instagram does not seem to be having the same luck. Opinion. Continue reading

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TikTok is celebrating Latinx Heritage Month with #CasaTikTok

Hop on TikTok to support and join Latinx creators with #CasaTikTok. Here’s what kind of content to expect… by Randi Zimmerman from the Symphonic Blog It’s Latinx Heritage Month! Of. Continue reading

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