Meghan Trainor vs. Sam Smith: Comparing TikTok marketing strategies
Meghan Trainer and Sam Smith both recently released singles that have been hovering all around TikTok. However, each artist took a different approach, leading to different outcomes. Here’s the breakdown.. Continue reading
How TikTok brought Ghost’s track’Mary on a Cross’ back to life
Capitalizing on a TikTok post, the Swedish Metal band Ghost had their first Hot 100 hit with an old psychedelic B-side “Mary on a Cross.” by Maura Johnston of Chartmetric. Continue reading
TikTok is ruining our music attention spans
With short-form video content like TikTok, creators only have a few seconds to grab the attention of viewers, and only a few more to pitch themselves. by Bobby Owsinski of. Continue reading
Instagram passes 2B monthly active users – that’s more than TikTok !?!
Tucked in this week’s not-so-good Facebook earnings call was the tidbit that Instagram now has 2 billion active monthly users (MAUs). “Instagram has more than two billion monthly actives,” META. Continue reading
Inside Big Time Rush’s TikTok marketing success [Case Study]
The Orchard teamed with TikTok to try out their new Super Like feature, with reunited 2010’s heartthrobs Big Time Rush. Here’s how it went… by THE ORCHARD ADS TEAM Goals:. Continue reading
TikTok’s new StemDrop gives artists a fresh chance to earn royalties
This new TikTok feature will give content creators and fans the opportunity to collaborate, make connections, and even make some money… by Bobby Owsinski from Music 3.0. TikTok has announced a new feature. Continue reading
Pinterest adds music from WMG, Merlin, BMG
Pinterest is expanding the music catalog available to users of its TikTok-like short video feature “Idea Pins” via new licensing deals with Warner Music Group, Warner Chappell Music, Merlin, and. Continue reading
TikTok Music could change the industry as we know it [Mark Mulligan]
All of this is why a TikTok Music service could be so exciting as it could provide both the creative and cultural context, not just the stripped-down audio file. by. Continue reading
How to measure your success on TikTok
Wondering why a post flopped? Learn how to use TikTok analytics to your advantage, so maybe the next one will go viral. by Bobby Owsinski of Music 3.0 You can post. Continue reading
Spotify is in music industry’s crosshairs, but TikTok gets a Free Pass [Bill Werde]
TikTok, which is being touted as the #1 place for music discovery, is paying creators and rightsholders a fraction of what Spotify does, and yet the streamer is under constant. Continue reading
It’s still very possible to go viral on TikTok
The TikTok community has grown tremendously in the past few years, with users racking up billions of followers. Did you miss your shot to blow up? Not yet, writes Bobby. Continue reading
