Essential guide to video lengths on TikTok, Reels, Shorts, Stories & more
A last week’s changes to the Facebook Feed illustrate short videos are the best (almost only) way to make sure that your message is seen. Michael Brandvold shares his super. Continue reading
How TikTok has changed music marketing
The popularity of TikTok is leading a revolution in music release strategies that is unlike anything we’ve witnessed in decades. by James Shotwell from Haulix Music marketing and release strategies. Continue reading
YouTube video samples drove 1B monthly views on Shorts: It’s time to change your music video strategy
YouTube is sharing more stats confirming the momentum of its TikTok rival Shorts and the power of combining it with the YouTube long-form video platform. Last week Google shared that. Continue reading
#Musicians: The algorithm doesn’t OWE you, but it definitely OWNS you
In this open letter to late adopters and their teams, Sam Saideman, the CEO and Co-Founder of artist management firm Innovo writes about the quest for a cheat code that. Continue reading
Media executives still believe TikTok is just another fad
Similar to cable TV “cord-cutting,” media executives do not feel threatened by the increasing popularity of social media app: TikTok. by Karl Bode of Tech Dirt For more than a. Continue reading
Facebook really wants to become TikTok
Meta has begun adding TikTok-coined features such as remixing reels, AI-recommended content, and more to Facebook. Here’s what we should expect… by Bobby Owsinski of Music 3.0. “If you can’t. Continue reading
The Kate Bush resurgence shows that music consumption is timeless
Kate Bush’s song ‘Running Up That Hill” has been making a comeback on the popular social media platform TikTok, which has changed the mindset of today’s music marketers. by Keith. Continue reading
YouTube Shorts is now as popular as TikTok and a long-form video, earnings gateway
YouTube announced that its TikTok rival YouTube Shorts is now watched by over 1.5 billion logged-in users monthly. By comparison, TikTok announced 1 billion monthly users last September and has. Continue reading
Should legacy musicians even try to use TikTok for promotion?
From Fleetwood Mac to Pink Floyd, legacy artists joining Gens Z and Alpha on TikTok have been met with understandable skepticism. But TikTok offers real opportunities for those (like Elton. Continue reading
