Spotify’s tests new TikTok style video feature ‘Discover’
Spotify is testing a new TikTok style short video feed designed to encourage music discovery. Guest post by James Shotwell of Haulix. A new feature currently in testing at Spotify. Continue reading
Secret reasons why TikTok users are growing is so fast
TikTok is different from other social media platforms. It has grown immensely in the last few years, and this article will explain why that is. A guest post by Bobby. Continue reading
How TikTok influences German charts: Comeback of the catalog
TikTok changes the music industry yet again by affecting the charts in Germany. Guest post by Jannick Steinke, Sebastian Gorki, Valerian Dilger of How Music Charts and Chartmetic Background Social media platforms. Continue reading
CASE STUDY: “Nuestra Canción” by Monsieur Periné goes viral on Tiktok
Tiktok has changed the lives of countless musicians over the last year. Read more about this viral song had effects on its creators. A guest post by HALEY WARNER of. Continue reading
For digital natives, lean-in is the future because it’s also the past
Those that see TikTok and the explosion of user-generated music and other content as annoying passing trends “dangerously underestimate the power of an intrinsic human drive for engagement, change, and. Continue reading
How to boost your engagement on TikTok
It’s safe to say that TikTok is having a moment right now, and as artists, producers, labels, and songwriters alike all turn to the platform in search of new fans.. Continue reading
How to land your music on the TikTok ‘For You’ page
TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot. Continue reading
TikTok surpasses Facebook downloads, YouTube watch time, even as we’re told that no new social media app can make it.
While many in the tech sector bemoan the dominance of Google, Amazon, Facebook, and Apple as the “big four,” TikTok’s whirlwind successes across every metric suggests new social media up-and-comers. Continue reading
Creator tools are shifting the power dynamic of fans and platforms
In this ultra-competitive social media landscape, anyone can become a creator, and any creator can monetize their work and fan relationships, writes Hanna Kahlert of MIDiA Research. By Hanna Kahlert. Continue reading
5 reasons you should promote your music on TikTok
TikTok has made the climb to the top social media platforms in the last two years. With the way its algorithm works, almost anyone could blow up overnight, and many. Continue reading