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How to market music on Instagram Reels

In an effort to challenge TikTok, Instagram continues to champion Reels Here, we take a tour of how the feature works, and how it can be most effectively used to. Continue reading

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YouTube makes all uploaded music available to Shorts and not everyone is happy

YouTube will make all uploaded music available to Shorts creators, as the TikTok-like platform expands to more countries. YouTube announced the music feature last month, but now tells The Verge it will. Continue reading

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TikTok Radio could mean a broader audience for new artists

TikTok’s plan to launch TikTok Radio this summer – in conjunction with Sirius XM/Pandora – could be good news for up and coming artists, who have historically benefited from TikTok’s. Continue reading

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TikTok Radio: the new station in town could be a real gamechanger

Fred Jacobs breaks down the arrival of the newest SiriusXM “radio station” and why it holds the potential to be a game-changer for the radio and the music industry as. Continue reading

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6 easy hacks to enhance your Instagram reels

Instagram Reels offers artists the perfect platform for sharing creative video content with their fans. Here, we look at a few simple but effective tips and tricks for increasing your. Continue reading

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Best practices: YouTube, Instagram, TikTok, Facebook

In an effort to help artists improve their online skills in the industry, the good people at Symphonic have created a series of ‘best practice’ sheets for successfully navigating YouTube,. Continue reading

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TikTok logo displayed on a smartphone screen, highlighting social media trends and digital marketing on the popular video-sharing platform.

Music industry guide to TikTok

As TikTok continues to blow up the music industry, it’s becoming increasingly important for artists to get a handle on how to market themselves on the platform. In this guide,. Continue reading

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11 marketing ideas for TikTok, Instagram

When it comes to marketing your music on fast-moving platform such as TikTok and Instagram, finding alternative ways to push the same material is key. Here, we look at some. Continue reading

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Your track’s gone viral on TikTok: What to do?

The rapid-fire algorithm of TikTok has played hit-maker to more than a few artists, and the chance of your track blowing up on the platform is greater than ever. Here,. Continue reading

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Where to find detailed TikTok analytics

For a platform as algorithm focused as TikTok, being able to find and utilize detailed analytics is important for bands and artists trying to successfully navigate the platform. Here, we. Continue reading

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Tips for increasing TikTok engagement with proven strategies.

6 big tips for increasing TikTok engagement with your music brand

TikTok has become a major driver of music promotion and discovery across a broad swathe of demographics, and artists would be ill-advised to miss out. Here, we look at six. Continue reading

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