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Increasing your reach on TikTok: 5 techniques

If you’ve tried dabbling on the popular video platform, but your TikToks just aren’t getting the kind of traction you’d like, we have a few pointers on how to improve. Continue reading

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MON. BRIEF: UMG sets IPO • Spotify embraces ‘work from anywhere’ • Tik Tok sale on hold • more

MONDAY 2.15.2021 • Music Business News From Across The Web Updated Continuously Under The More News Tab Above

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TikTok hashtag strategies for musicians

As with so many social media platforms, hashtags are a key part of gaining visibility and traction on TikTok. While the platform’s algorithm can be notoriously inscrutable, figuring which hashtags. Continue reading

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TikTok For Artists

Getting More Views On TikTok As A Musician

While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a few things artists can do. Continue reading

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Instagram, TikTok, Unveil New Creator Portals

In an effort to help creators maximize their efforts, both Instagram and TikTok are opening creator portals, which will help creators to more easily edit and upload content. Guest post. Continue reading

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TikTok Q&A feature for creators, offering interactive opportunities for audience engagement and feedback, enhancing content strategies, and boosting follower interaction on the popular social media platform.

New TikTok Q&A Option Allows Creators To Get More Engagement

Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading

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how to save TikTok content

TikTok Launches ‘How To’ Creator Portal

TikTok has launched a Creator Portal to teach tools and best practices to grow an audience on the popular platform which can feel like a foreign country to many musicians.. Continue reading

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Louis O’Reilly On Starting A Label, Future Of TikTok and What Makes A Good Manager [INTERVIEW]

In this interview, CTO, Entrepreneur, and manager of some of Canada’s biggest country artists Louis O’Reilly discusses starting your own record label, what the future of TikTok looks like and. Continue reading

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TikTok app displayed on smartphone screen with the text "Longer TikToks in 2021?" against an orange background, highlighting updates in social media video length features.

TikTok Plans Longer Videos Presenting New Music Marketing Opportunities

As with all social media platforms, the short-form video star of 2020 is continuing to evolve, and is expected to begin allowing videos of up to three minutes in length. Continue reading

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Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users

Snapchat recently unveiled it’s new ‘Spotlight’ feature, aimed at accommodating brief, music-driven clips (sound familiar?) along with news that users who create the most popular Spotlight posts will be receiving. Continue reading

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Marketing Lessons From Billie Eilish’s ‘Secret’ TikTok

Established superstar and musical innovator Billie Eilish has a thing or two to teach us about marketing via TikTok, after taking the platform by storm with an authentic and understated. Continue reading

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