How The Kid LAROI went viral on TikTok (twice) [Case Study]

In this case study of viral success, Amber Horsburgh explores how 17-year-old Australian rapper, The Kid LAROI was able to achieve TikTok virality twice. Guest post from Amber Horsburgh Watch. Continue reading

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How to market music on TikTok, Triller, Instagram Reels

Johnny Cloherty of Songfluencer discusses marketing music on TikTok, Triller and more on this new episode of the Music Bis Weekly podcast. Songfluencer strategically matches music to key tastemaker influencers. Continue reading

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How are TikTok royalties calculated?

As TikTok continues to grow in popularity and create music stars seemingly overnight, more and more artists are becoming curious about how their royalties are calculated on the platform. Guest. Continue reading

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How to market music on Instagram Reels

In an effort to challenge TikTok, Instagram continues to champion Reels Here, we take a tour of how the feature works, and how it can be most effectively used to. Continue reading

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YouTube makes all uploaded music available to Shorts and not everyone is happy

YouTube will make all uploaded music available to Shorts creators, as the TikTok-like platform expands to more countries. YouTube announced the music feature last month, but now tells The Verge it will. Continue reading

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TikTok Radio could mean a broader audience for new artists

TikTok’s plan to launch TikTok Radio this summer – in conjunction with Sirius XM/Pandora – could be good news for up and coming artists, who have historically benefited from TikTok’s. Continue reading

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TikTok Radio: the new station in town could be a real gamechanger

Fred Jacobs breaks down the arrival of the newest SiriusXM “radio station” and why it holds the potential to be a game-changer for the radio and the music industry as. Continue reading

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6 easy hacks to enhance your Instagram reels

Instagram Reels offers artists the perfect platform for sharing creative video content with their fans. Here, we look at a few simple but effective tips and tricks for increasing your. Continue reading

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Instagram and Facebook changes

Best practices: YouTube, Instagram, TikTok, Facebook

In an effort to help artists improve their online skills in the industry, the good people at Symphonic have created a series of ‘best practice’ sheets for successfully navigating YouTube,. Continue reading

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