New TikTok Q&A Option Allows Creators To Get More Engagement
Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading
TikTok Launches ‘How To’ Creator Portal
TikTok has launched a Creator Portal to teach tools and best practices to grow an audience on the popular platform which can feel like a foreign country to many musicians.. Continue reading
Louis O’Reilly On Starting A Label, Future Of TikTok and What Makes A Good Manager [INTERVIEW]
In this interview, CTO, Entrepreneur, and manager of some of Canada’s biggest country artists Louis O’Reilly discusses starting your own record label, what the future of TikTok looks like and. Continue reading
TikTok Plans Longer Videos Presenting New Music Marketing Opportunities
As with all social media platforms, the short-form video star of 2020 is continuing to evolve, and is expected to begin allowing videos of up to three minutes in length. Continue reading
Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users
Snapchat recently unveiled it’s new ‘Spotlight’ feature, aimed at accommodating brief, music-driven clips (sound familiar?) along with news that users who create the most popular Spotlight posts will be receiving. Continue reading
Marketing Lessons From Billie Eilish’s ‘Secret’ TikTok
Established superstar and musical innovator Billie Eilish has a thing or two to teach us about marketing via TikTok, after taking the platform by storm with an authentic and understated. Continue reading
TikTok Stars Win In Court As October User Revenue Tops $115M
Despite Presidential orders to shut down TikTok, a court action brought by some of the platform’s biggest is helping to keep it afloat. That’s good news for TikTok creators who. Continue reading
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
Cherie Hu On The Future Of The Music Business
In Part 2 of this conversation with Cherie Hu, the award-winning music journalist weighs in on TikTok’s impact on the music industry, Kanye’s latest tweetstorm, and what the future of. Continue reading
