TikTok Passes 120M Montlhy Users In India As Label Talks, Streaming Plans Continue
TikTok now has 200 million registered users, with 120 million using the short video app every month. The milestone comes as the company is in talks with major labels and. Continue reading
Monetising Fandom: How ByteDance Is Poised To Lead A Streaming Paradigm Shift [Mark Mulligan]
Music subscriptions are going a great job of monetising music consumption, says MIDiA analyst Mark Mulligan, but the next phase is monetise music fandom. "In short," he says, "streaming needs. Continue reading
Major Labels Demanding ‘Guaranteed Money’ From TikTok Owners
Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry's biggest labels are eager to see if they can squeeze. Continue reading
TikTok Launches ‘Spotlight’ to Support Indie Musicians
Hugely popular short video app TikTok is launching "TikTok Spotlight," a program to discover and support independent and unsigned artists. TikTok Spotlight will offer an opportunity to build a community. Continue reading