How To Maximize The Value Of Music In A Commercial
The perfect mix of brand messaging and a well chosen piece of music can result in powerful advertisement that potential customers can connect with. It can also provide significant value. Continue reading
For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN]
Issues with pricing are nothing new in the streaming economy. Although $9.99 remains something of a standard, many companies are working to ease customers in with steeper discounts, with the. Continue reading
New Music: Local vs. National Releases
After sinking a massive amount of time and energy into crafting an album, it can be tempting to rush out and dump it on the market, but releasing new music. Continue reading
What Happens When Drake Brings You On Stage, A SoundCloud Success Story and More
A new London Rapper gets a sweet, sweet Drake boost, a new Latin artist takes the salsa community by storm, a developing SoundCloud success story and much more bubbling up. Continue reading
Instagram Stories Cut Snapchat Growth by 82%
Snapchat was soaring early in 2016. But the launch of Instagram Stories appears to have led to an incredible drop in Snapchat user growth, according to new stats in its. Continue reading
Snapchat vs Facebook vs Twitter Pre-IPO [CHART]
Snapchat parent company Snap has finally filed its IPO, and the big question on investors’ minds is: Are we looking at the next Facebook, or the next Twitter? The story that. Continue reading
TuneCore’s New Refer a Friend Program Helps Musicians Earn and Save
[UPDATED] TuneCore has launched a new “Refer A Friend” program. If you are a TuneCore Artist with an active distribution, each friend you refer gets 20% off of their first. Continue reading
Music Think Tank Recap: Songwriters Challenge • Sending Music To Record Labels • Content Ideas
This week on MusicThinkTank, we looked at a new songwriters co-writing challenge, how to perfectly package and prepare a demo in advance of sending it off to a label, and. Continue reading