How To Maximize The Value Of Music In A Commercial

The perfect mix of brand messaging and a well chosen piece of music can result in powerful advertisement that potential customers can connect with. It can also provide significant value. Continue reading

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For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN]

Issues with pricing are nothing new in the streaming economy. Although $9.99 remains something of a standard, many companies are working to ease customers in with steeper discounts, with the. Continue reading

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New Music: Local vs. National Releases

After sinking a massive amount of time and energy into crafting an album, it can be tempting to rush out and dump it on the market, but releasing new music. Continue reading

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Kanye West Deletes All Of His Tweets About Trump

Is Kanye West changing his tune on Donald Trump? Can Kayne West even carry a tune?  We digress… The mercurial rapper has deleted all of his tweets and social media. Continue reading

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What Happens When Drake Brings You On Stage, A SoundCloud Success Story and More

A new London Rapper gets a sweet, sweet Drake boost, a new Latin artist takes the salsa community by storm, a developing SoundCloud success story and much more bubbling up. Continue reading

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Snapchat IPO Invites Skepticism, Here’s Why

Creating massive buzz in economic circles, Snapchat's parent company's filing of an IPO is one of the most hotly anticipated business moves of the year, but the recent public review. Continue reading

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Instagram Stories Cut Snapchat Growth by 82%

Snapchat was soaring early in 2016. But the launch of  Instagram Stories appears to have led to an incredible drop in Snapchat user growth, according to new stats in its. Continue reading

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Snapchat vs Facebook vs Twitter Pre-IPO [CHART]

Snapchat parent company Snap has finally filed its IPO, and the big question on investors’ minds is: Are we looking at the next Facebook, or the next Twitter? The story that. Continue reading

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Music Think Tank Recap: Songwriters Challenge • Sending Music To Record Labels • Content Ideas

This week on MusicThinkTank, we looked at a new songwriters co-writing challenge, how to perfectly package and prepare a demo in advance of sending it off to a label, and. Continue reading

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