What you need to know about YouTube Art Tracks and how to make them

The phenomenon of Art Tracks on YouTube has generated a decent amount of confusion among musicians as far as who owns what, and whether they’re a necessary marketing tool. Here,. Continue reading

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Video tips & tricks for your music marketing strategy

For bands and artists, video is paramount when it comes to their music marketing strategy. In this piece, experts from Rotor Videos share advice, tip and trick on how to. Continue reading

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5 videos every musician needs to have

While most artists acknowledge that video is a key marketing resource, many don’t go beyond simple music videos. This article covers the five different types of video you should have. Continue reading

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4 ways to collaborate with musicians from across the globe

With the ongoing pandemic forcing artists to work together remotely, some of the challenges of this long distance collaboration can also give rise to certain opportunities. Guest post from the. Continue reading

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YouTube Clips: Capturing short pieces of long video

Getting someone to sit through a full concert or even an eight minute ballad is a lot to ask of the casual fan, but thanks to YouTube Clips, you now. Continue reading

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10 Common Marketing Mistakes Made By Independent Artists

Here, Tony van Veen breaks down the ten mistakes he sees independent artists make again and again that repeatedly cause them to underachieve in their music careers. Guest post by. Continue reading

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Don’t Do It! Common Musician Mistakes

When nurturing a grow industry career, what you don’t do can often be just as important as what you do do. Here, we detail a few all-too-common mistakes and pitfalls. Continue reading

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Eight Essential Music Business Principles You Need To Know

Challenging as the music industry is, abiding by these basic business principles can give you a fighting chance at beating out the competition and making your music career a success.. Continue reading

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Story Behind The Runaway Success Of ‘Driver’s License’

The massive success of “Driver’s License” – a song by hitherto little-known eighteen year old singer-songwriter Olivia Rodrigo – was no accident, and offers signs of hope to songwriters everywhere.. Continue reading

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Better Marketing: Bathroom Sticker Theory EXPLAINED [VIDEO]

In this piece, we break down why plastering stickers of your band all over venue bathroom stalls isn’t quite the marketing silver bullet its made out to be. Guest post. Continue reading

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