Better Marketing: Bathroom Sticker Theory EXPLAINED [VIDEO]

In this piece, we break down why plastering stickers of your band all over venue bathroom stalls isn’t quite the marketing silver bullet its made out to be. Guest post. Continue reading

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What All Musicians Can Learn From Country Star Morgan Wallen

In this case study, we break down what other artist can learn from the success of country star Morgan Wallen, and his journey from humble beginnings to global streaming fame.. Continue reading

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5 Strategies For Releasing New Music In 2021

Much has changed in the music industry over the past year and, following a tumultuous 2020, we’re rethinking how to release music in the coming year. In this piece, we. Continue reading

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ESSENTIALS: Guide To Executing The Perfect YouTube Premiere

Between now and the end of the year we’ll be featuring 2021 Essentials, popular Hypebot posts from 2020 that will help you thrive in 2021. Today we look at a. Continue reading

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8 Great Music Video Techniques Anyone Can Use

Music video are the perfect way to convey your music message, and can be incredibly evocative, even when created on a limited budget. Here we look at eight classic music. Continue reading

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6 Important 2020 Takeaways For Musicians

2020 has been many things, and while most of them aren’t great, it has been, for many in the music industry, and educational year. In this piece we look at. Continue reading

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Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users

Snapchat recently unveiled it’s new ‘Spotlight’ feature, aimed at accommodating brief, music-driven clips (sound familiar?) along with news that users who create the most popular Spotlight posts will be receiving. Continue reading

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Repurposing Video Content Across Social Platforms: A Musicians Guide

Once you’ve gone through the effort of crafting the perfect video, don’t let it go to waste! In this piece, we explore how you can the most out of your. Continue reading

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YouTube Audience, Video Metrics Explained

Understanding a platform’s metrics is key to assessing its efficacy a promotional tool, and YouTube is no exception. Here, we break down how the popular video sharing site’s audience and. Continue reading

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YouTube Shorts Launches In Effort To Compete With TikTok

Although hugely popular with an important demographic, TikTok has been having a somewhat tumultuous time with the United States government of late and YouTube – smelling blood in the water. Continue reading

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