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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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Chartmetric reveals the new artists with the most momentum going into 2022

Stars are bright enough already. In our 6th edition of 6MO, we turn up the brightness on the artists and tracks who had the most momentum going into 2022. From. Continue reading

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Most viral music campaigns of 2021

Read on and learn from some of the most viral music campaigns of 2022 from our friends at Symphonic. A guest post by Randi Zimmerman of Symphonic Blog. This year. Continue reading

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CASE STUDY: “Nuestra Canción” by Monsieur Periné goes viral on Tiktok

Tiktok has changed the lives of countless musicians over the last year. Read more about this viral song had effects on its creators. A guest post by HALEY WARNER of. Continue reading

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5 artists who blew up on TikTok

By this point, TikTok’s power as an industry influencer is well known. Thanks to the platform’s popularity, it has allowed some relatively obscure artists to blow up practically overnight. Here,. Continue reading

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How The Kid LAROI went viral on TikTok (twice) [Case Study]

In this case study of viral success, Amber Horsburgh explores how 17-year-old Australian rapper, The Kid LAROI was able to achieve TikTok virality twice. Guest post from Amber Horsburgh Watch. Continue reading

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Salem Ilese And Berklee’s Bonnie Hayes Talk Viral TikTok Hit ‘Mad at Disney’

21-year-old songwriter Salem Ilese struck gold with her mega hit song “Mad at Disney” which exploded on TikTok and has gone on to become one of the 50 most-streamed songs. Continue reading

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5 Ways To Tap Into Music Marketing Collaborations

In this case study, the people of Indepreneur break down the remarkable success of a recent marketing campaign by hard rock band Small Town Titans, and how they achieved viral. Continue reading

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How Songs Go Viral On TikTok [Video]

Billed as THE platform for becoming a viral sensation in the blink of an eye, TikTok is also known for its notoriously inscrutable algorithm. So how exactly does one rise. Continue reading

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Tokyo’s Revenge: First TikTok Superstar Of 2020

Frequent users of TikTok have doubtless heard the work of Connecticut-based rapper Tokyo’s Revenge, who has had two songs dominating the platform for the better part of three months. Here. Continue reading

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X Factor Runner Up Scores 10K TikTok Covers In 2 Weeks, Lands In 20K Release Radars [Case Study]

In this piece, we break down how X factor finalist Lauren Murray was able to take her talents to TikTok, in a Mariah Carey Remix which was soon featured on. Continue reading

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