How Word Of Mouth, The Theory Of 22 Works Online

Despite the many marketing innovations the music industry has seen over the years, word of mouth remains the most powerful promotional tool available to artists – a power which is. Continue reading

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5 Ways You Can Effectively Promote Your Music Offline

While DIY do (and should) sink a lot of time and energy into promoting their on social media or via email, making real world connections with fans can go a. Continue reading

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The Taylor Swift Factor

Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading

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Social Is Not Just About Sharing, It’s Also Commerce

Michael Brandvold introduces the new tool, CommerceSocial, that allows for artists to sell their music directly to fans on a Facebook post. This innovative tool utilizes word-of-mouth recommendations that are popular. Continue reading

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