YouTube Testing ‘Applause,’ A New Feature To Support Creators

Following the lead of live streaming platform Twitch, YouTube, is test driving a new feature known as ‘Applause’ which allows users to more directly support creators through micro-transactions.

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Does Your Music Qualify For YouTube’s Content ID System?

The YouTube content ID fingerprinting system can enable content owners like artists and labels to identify and track the material that they own on the platform – provided, that is,. Continue reading

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YouTube Reports $15 Billion In Revenue, CEO Wants More – Where’s Ours?

YouTube’s annual revenue exceeded $15 billion in 2019. Even so, the CEO suggests there’s significantly more room for growth, leading some to question where their piece of the pie is.. Continue reading

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YouTube Pulls Live Stream Over Copyright Claim Before It Even Starts

Issues over YouTube’s handling of copyright enforcement reached a new level recently, after one YouTuber found their live stream had been taken down thanks to a copyright claim from Warner. Continue reading

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YouTube Music Has 20M Subscribers, $15B Annual Revenue

YouTube Music Premium and YouTube Premium now have a combined 20 million subscribers, Google revealed in an earnings call. YouTube Music Premium is $9.99 for an ad-free music service. Add. Continue reading

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YouTube Streamer Demonetized Over Copyright Claims To Numbers ’36’ And ’50’

YouTube has long come under fire for its heavily flawed copyright and demonetization policies, the failings of which were highlighed in a recent incident where a third party claimed one. Continue reading

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YouTube 2020 Stats You Need To Know

While the site has undergone some serious transformations over the years, YouTube remains a valuable tool for bands and artists. Here we look at some useful stats concerning the site. Continue reading

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Identify Superfans Using YouTube Profile Cards

YouTube has added a Profile Cards, a new feature designed to foster a community that can also serve as an effective fan identification tool for smart marketers. Tap on the. Continue reading

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YouTube To Stream Full-Length Coachella Documentary

Days after the announcement of the Coachella 2020 lineup, YouTube has announced a new, feature-length documentary on the iconic desert music fest. “Coachella: 20 Years in the Desert” will debut. Continue reading

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Top YouTube Playlists to Get Your Music On

Given its status as the number one source of music consumption across the globe, incorporating YouTube, and robust selection of curated playlists is a must for any artist’s marketing strategy.. Continue reading

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