Music Is Now YouTube’s Most Profitable Category
Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the. Continue reading
Revenue Per User To Fall 25% Even As Streaming Grows In Popularity says Goldman Sachs Study
The global recorded music business brought in $19.1 billion in revenue in 2018, according the IFPI. By 2030, that number will grow to $45 billion, with streaming expected to represent. Continue reading
Streaming Video Updates From YouTube, Instagram
If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both. Continue reading
Stay Calm! Apple Did NOT Just Kill Music Downloads
For the many, the announcement that Apple is "killing" iTunes also meant that Apple was also killing its music download store. In fact, iTunes on the Mac is just being. Continue reading
Billboard To Add Top Songwriters, Top Producers Charts
Under pressure from alternative data sources and soon to launch charts from Rolling Stone, Billboard is expanding its own chart offering. Top Songwriters and Top Producers charts will be based. Continue reading
Structure Your Campaign Using 2019’s YouTube Best Practices
With video now more important than ever, and YouTube reaching more consumers on it's mobile platform alone than any US television network, having on confident handle on the the best. Continue reading
More Streams? Here Are Music Streaming’s Trigger Cities
While we may think of places like Nashville and New York as being those cities with the most influence on the music business, the reality is quite different. In this. Continue reading
Victory In Europe: Two Year War Over Copyright Directive Has Begun
With the passage of new copyright legislation in Europe, many are assuming that Big Tech will finally be held accountable to the new laws, but Chris Castle takes a somewhat. Continue reading
Apple Set To Kill iTunes Today, New iPod Touch Unveiled
Apple is set to announce the end of iTunes today. Ironically, the company unveiled a new iPod Touch last week, the newest iteration of the hardware that made it so. Continue reading
This Week In Music Commentary
This week in music commentary, the industry gave voice to concerns that PledgeMusic was lining their own pockets, what it takes to build a music empire, a paradigm shift in. Continue reading
Tencent Music Requires You Pay To Stream Current Music – Will This Catch On?
In an effort to increase its profitability, Chinese streaming giant Tencent has begun experimenting with limiting the amount of current hit music which its customers can access for free. Given. Continue reading
