VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.
[UPDATED] MAC Presents founder Marcie Allen was a keynote at the XLIVE conference in Las Vegas this week, where the branding guru shared that tour sponsorships are no more. “First of all, you need to know that tour sponsorships are dead. I don’t sell them anymore. I can’t sell them,” Allen noted.
An integral part of the music industry, tribute bands seem to be only growing in popularity, with countless artists playing thousands of shows a year in masterful recreations of some of music's biggest names, and while these bands' success may not be up for debate, it does beg the question, just how legal are they?
The failed Fyre Festival is the subject of a documentary to be released on Netflix next month. The doc “gives a first-hand look into the disastrous crash of Fyre as told by the organizers themselves.” Promoter Billy McFarland received a six-year prison sentence.
Ticketmaster has added a fan-to-fan resale feature within their app. The launch follows a rough 2018 for Ticketmaster which was marred by scalping accusations, a major lawsuit and the closure of the company’s secondary ticketing platforms, GetMeIn And Seatwave, where tickets were regularly being sold at insanely inflated prices.
Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show.
While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email marketing is successful.
A reminder that the price of a badge to one or all of the SXSW 2019 conferences goes up at 11:59 PT on December 7. Register now to save.
Galactic has announced that they’ve purchased the iconic New Orleans nightclub Tipitina’s. The recently finalized deal, which has been in negotiation for most of the year, will transfer ownership of the music venue and it’s associated business to the popular indie funk band. .
FestWorld Magazine, billed as the world’s first print magazine devoted exclusively to music festivals and music festival fans, is set to launch on March 9, 2019. The quarterly magazine will travel and food, fashion, art, and music, and will will be available at airports and music festivals globally.
The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market.
There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames.
As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.
The rise of the streaming age has brought with it an unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.
Nominations are now being accepted for consideration of individuals as 2019 Inductees into the Personal Managers Hall Of Fame. Established by the National Conference of Personal Managers Inc. (NCOPM), the Personal Managers Hall Of Fame celebrates illustrious careers in entertainment, music, sports and talent management.
While musical integrity is often (as it should be) an artist's number one priority, musicians still need to make money, and there's no reason that same integrity can't extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such expenses.
In this op-ed, we look at the UC Theatre Taube Family Music Hall, an independent venue based in the Bay Area which functions as a nonprofit giving underrepresented youth from diverse racial and socioeconomic backgrounds opportunities for success in the music industry.
Katy Perry tops Forbes highest paid woman in music in 2018, beating Taylor Swift, Beyonce, Pink and Rihanna. Perry topped the with earnings of $83 million before tax over the 12 months from June to June buoyed by 80 dates on her Witness world tour and a reported $20 million earned as a judge for American Idol.
Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story.
50,000 Sign Petition Asking Maroon 5 To Skip Super Bowl Show In Support Of Colin Kaepernick, #TakeAKnee
Just under 50,000 have already signed a Change.org petition calling for Maroon 5 to drop out of performing as part of the Superbowl halftime show in February. The band are rumored to have accepted the gig even after Rihanna turned it down in support of former NFL player Colin Kaepernick and other players.