4 Tips For Ensuring Your Live Music VIP Experience A Smash Hit

1VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.

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Mac Presents' Marcie Allen On Music Sponsorship Trends At XLIVE Conference

image from celebrityaccess.com[UPDATED] MAC Presents founder Marcie Allen was a keynote at the XLIVE conference in Las Vegas this week, where the branding guru shared that tour sponsorships are no more. “First of all, you need to know that tour sponsorships are dead. I don’t sell them anymore. I can’t sell them,” Allen noted.

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SoundCloud Adds Live Stream-To-DJ Mixes With Serato

image from cdn.pixabay.comSoundCloud has launched the ability for DJ's to discover and live mix music from its licenced catalog through Serato’s DJ Pro 2.1 and DJ Lite 1.1 decks with a SoundCloud Go+ subscription. 

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Are Tribute Bands Legal?

2An integral part of the music industry, tribute bands seem to be only growing in popularity, with countless artists playing thousands of shows a year in masterful recreations of some of music's biggest names, and while these bands' success may not be up for debate, it does beg the question, just how legal are they?

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Netflix To Release Fyre Festival Doc: Watch The Teaser

image from yt3.ggpht.comThe failed Fyre Festival is the subject of a documentary to be released on Netflix next month. The doc “gives a first-hand look into the disastrous crash of Fyre as told by the organizers themselves.” Promoter Billy McFarland received a six-year prison sentence.

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Ticketmaster Adds Verified Fan To Fan Ticket Resales

Ticketmaster-logoTicketmaster has added a fan-to-fan resale feature within their app. The launch follows a rough 2018 for Ticketmaster which was marred by scalping accusations, a major lawsuit and the closure of the company’s secondary ticketing platforms, GetMeIn And Seatwave, where tickets were regularly being sold at insanely inflated prices.

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Kid Rock Saved Christmas, Paying Off All 350 Layaway Accounts At A Tennessee Walmart

image from pbs.twimg.comYou may disagree with his Trumpian politics, but someone’s holding a parade somewhere for Kid Rock, after the "$20 Concert Tour" rocker paid off all 350 layaway accounts at a Tennessee Walmart.

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Sell More Merch At Gigs: 7 Techniques

2Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show.

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3 Email Strategies You Must Implement To Drive Show Attendance In 2019

1While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email marketing is successful.

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Edgeout Label Launches With Artist Development Focus

image from cdn.pixabay.comMusic industry vet Tony Guanci, along with a team of experienced A&R, touring, live events professionals have launched artist development focused Edgeout Records distributed by Universal Music Group.

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NOLA's Favorite Band Just Bought NOLA's Favorite Nightclub

image from celebrityaccess.comGalactic has announced that they’ve purchased the iconic New Orleans nightclub Tipitina’s. The recently finalized deal, which has been in negotiation for most of the year, will transfer ownership of the music venue and it’s associated business to the popular indie funk band. .

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FestWorld Magazine Will Chronicle Music Fests, Lifestyle

image from img.pr.comFestWorld Magazine, billed as the world’s first print magazine devoted exclusively to music festivals and music festival fans, is set to launch on March 9, 2019.  The quarterly magazine will travel and food,  fashion, art, and music, and will will be available at airports and music festivals globally.

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The Ticketing Tides Are Turning For The Secondary Market

2The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market.

 

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What Happens When You Fake Social Media Numbers

1There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames.

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5 Common Mistakes Made By Artists

1As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.

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Threatin's Fake News, Fake Fans and Fake Reality

2The rise of the streaming age has brought with it an  unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.

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Personal Managers Hall Of Fame Calls For Nominations

image from celebrityaccess.comNominations are now being accepted for consideration of individuals as 2019 Inductees into the Personal Managers Hall Of Fame.  Established by the National Conference of Personal Managers Inc. (NCOPM), the Personal Managers Hall Of Fame celebrates illustrious careers in entertainment, music, sports and talent management.

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How To Keep The Cost Of Shirts Low Without Sacrificing Merch Quality

1While musical integrity is often (as it should be) an artist's number one priority, musicians still need to make money, and there's no reason that same integrity can't extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such expenses.

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Modern Touring: New School Tricks With Old School Hustle

Screenshot 2018-11-27 16.14.24Here we explore how both forward thinking entrepreneurial artists and music tech companies like Bandsintown are pushing the envelope on how they market themselves  in order to launch successful tours.

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Cleveland’s Stella’s Music Club Launches Indie Record Label

image from media2.fdncms.comCleveland's Stella’s Music Club has announced plans to launch their own record label Stella’s Records, sourcing music from artists and bands who perform at the nightclub. 

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Diversifying The Music Industry - A Local Approach

3In this op-ed, we look at the UC Theatre Taube Family Music Hall, an independent venue based in the Bay Area which functions as a nonprofit giving underrepresented youth from diverse racial and socioeconomic backgrounds opportunities for success in the music industry.

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Forbes' Top Paid Women In Music 2018: Perry, Pink and More

KKaty Perry tops Forbes highest paid woman in music in 2018, beating Taylor Swift, Beyonce, Pink and  Rihanna. Perry topped the with earnings of $83 million before tax over the 12 months from June to June buoyed by 80 dates on her Witness world tour and a reported $20 million earned as a judge for American Idol. 

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How Robyn Sold 50% of Madison Square Garden In 2 Days

1Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story.

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50,000 Sign Petition Asking Maroon 5 To Skip Super Bowl Show In Support Of Colin Kaepernick, #TakeAKnee

Maroon 5  Drop Out of the Super Bowl Halftime Show · Change orgJust under 50,000 have already signed a Change.org petition calling for Maroon 5 to drop out of performing as part of  the Superbowl halftime show in February. The band are rumored to have accepted the gig even after Rihanna turned it down in support of former NFL player Colin Kaepernick and other players.

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