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How To Monetize Your Live Shows Using VNUE and Set.fm

image from d1bsgidsx0lotb.cloudfront.netThis week on Hypebot's Music Biz Weekly podcast, co-hosts Michael Brandvold and Jay Gilbert are joined by Zach Bair from VNUE to learn how - with virtually no upfront costs - artists of any size can monetize their live shows and please their fans using VNUE and SET.FM.

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Mixcloud Rethinks Online Radio For Listeners, Curators and Musicians

image from d38hokjm2drjyk.cloudfront.netNico Perez, co-founder of Mixcloud, joins co-hosts Michael Brandvold and Jay Gilbert on this week's Hypebot Music Biz Weekly podcast. They discuss how musicians can use Mixcloud to promote their music. Mixcloud is a digital audio streaming platform rethinking radio for listeners, curators, and brands alike.

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Michael Brandvold & How to Break Into the Music Business

image from i.ytimg.comI turned the tables this week on Hypebot's Music Biz Weekly podcast and interviewed co-host Michael Brandvold. At the start of his career, Michael helped create Kiss' internet presence and first VIP programs. In this interview, he shares lessons about how to break into the business, create new revenue streams for artists, the biggest mistakes he sees musicians making, some tips on what he sees moving the needle his clients and more. 

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How To Pitch Music To A Spotify Playlist with Ari Herstand

Musicbiz weekly podcast logoMusician, author and artist advocate Ari Herstand joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to discuss the different kinds of playlists on Spotify and how to pitch to them. They also look at third party services you can hire to pitch your music to playlists, as well as, how to pitch your own music to playlist curators.

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How Gene Simmons Of KISS Mastered The Art Of Selling The Experience Instead Of The Music

image from www.genesimmonsvault.comIs music becoming more about the experience than the music itself? It seems Gene Simmons of KISS may have just cracked the code on how to sell music: you don't sell the music, you sell the experience of buying the music.

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Musicians: What Is Your Vision? What Is Your Goal? [Music Biz Podcast]

Musicbiz weekly podcast logoThis week Michael Brandvold and Jay Gilbert of the Music Biz Weekly Podcast explore two essential questions that every musician should ask themselves before launching a project: What is your vision? and What is your goal? Answering this question will drive everything else that you do. 

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Continuing Your Music Education with Berklee Online [Music Biz Weekly]

Berklee_Online_StackedThis week, Carin Nuernberg, Berklee VP of Online Education and Mike King, VP of Enrollment Marketing and Management at Berklee College of Music join Music Biz Weekly podcast hosts Michael Brandvold and Jay Gilbert to discuss the courses offered by Berklee Online, and the importance of continuing your education in the fast changing music business. 

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How to Manage A Release Across Multiple Territories [PODCAST]

Musicbiz weekly podcast logoThis week on Hypebot's Music Biz Weekly podcast, Michael and Jay tackle the problem of releasing your music in multiple territories. They explore how to do it correctly along with the obstacles and hurdles that you might encounter. They share what you can do to stay in control of multiple territories that may not always be working together.

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Black Veil Brides' Andy Biersack On Music & The New Music Business [Music Biz Weekly Podcast]

Musicbiz weekly podcast logoAndy Biersack from the Black Veil Brides joins Hypebot's Music Biz weekly podcast. It's a great conversation with someone who started their career after the business was turned upside down. Andy discusses his views on the state of rock music, music streaming, record labels, crowd funding and much more.

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Facebook Live's New Guest Feature plus a Music Biz Conference Recap [Music Biz Weekly Podcast]

Musicbiz weekly podcast logoThis week Michael and Jay try out the brand new Facebook Live feature where you can add a guest to your live video... and they broadcast the show live on Facebook! This has huge potential for online fan events and interactions. Jay also shares a recap of the recent Music Biz 2017 conference in Nashville.

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A "Must Use" Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]

smart url logoGogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows.

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A "Must Use" Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]

smart url logoGogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows.

Continue reading "A "Must Use" Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]" »


Why You Should Incorporate Playlists Into Your Social Media Strategy

2When it comes to marketing and promotional strategies, artists tend to focus on how they can get their music on other people's playlists. This article looks at approaching it from the other end, with artists themselves acting the curator.

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LyricFind and Turning Your Lyrics Into A Revenue Stream [Music Biz Weekly Podcast]

Music biz weekly podcast photoThis week on Hypebot's Music Biz Weekly podcast, hosts Michael Brandvold and Jay Gilbert are joined Darryl Ballantyne, the CEO of LyricFind. He shares how to make lyrics a revenue stream and that they are properly licensed.

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Spotify 'Seriously' Explores Nixing IPO In Favor Of Direct Listing, Motivated By $1B Funding Terms

Spotify New $This week's announcement that Spotify had cut a multi-year licensing deal with UMG, and the subsequent deals with other rightsholders that will certainly follow, paves the way for Spotify to become a public company.  But instead of the traditional IPO, Spotify is seriously exploring taking a more unconventional approach.

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YouTube and YouTube Live Tips From A Google Insider [The Music Biz Weekly Podcast]

image from www.hypebot.comJoining hosts Michael Brandvold and Jay Gilbert on the Music Biz Weekly Podcast this week is Ashraf El Gamal from YouTube Partner Development. Ash shares updates on live streaming with YouTube Live and some insider tips how musicians can make the most of YouTube. 

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When Does Brand Extension Stretch Too Far? Jimmy Buffet To Open Margaritaville Retirement Community

Sdf324d-9395-1488319966Most musicians are long past worrying about selling out to be in an ad or endorse a product; and one of the king's of brand extension has been Jimmy Buffet with his Margaritaville lifestyle brand. But do his new Margaritaville Retirement homes go too far; or is Buffet smart to admit that his brand will die with him?  You decide: 

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Hypebot Is Partnering With The Music Biz Weekly Podcast and I Am This Week's Guest!

Hypebot-200Hypebot is proud to be partnering with the Music Biz Weekly Podcast to help bring this already successful podcast to a broader audience.  To celebrate, I joined hosts Michael Brandvold and Jay Gilbert this week in a wide ranging discussion of streaming, D.I.Y. and state of the new music industry.

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Are Higher Royalty Payments Really Coming Soon From Sirius XM?

11One of the main gripes from artists and publishers in the streaming era has been that regarding low royalty payouts, this could be about to change however, at least for Sirius XM, if SoundExchange's newly proposed rate increase comes to fruition.

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