YouTube's ContentID System Being Repurposed By Blackmailers Thanks To Its Failings

YouYouTube's content ID system has long been maligned by the music industry for its multifaceted failings. The minimal staffing YouTube provides regarding copyright claims has left the system vulnerable to misuse and, most recently, outright extortion.

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5 Ways To Create The Greatest Impact Possible With Your Next Music Video

1Music videos can be a massive asset when promoting new music, but only if you have an effective launch plan. Here we look at quick tips and essential features to incorporate into your release strategy to maximize your success.

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Music Streaming Rates 2018: Per Stream Rates Drop and YouTube's Value Gap Is Very Real

1[UPDATED] 2018 saw music streaming come into its own as the dominant source of recording music revenue. But as streaming volumes swelled, the YouTube value gap and its pitifully small payout percentage became even more apparent.

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Article 13 Moves Forward As France, Germany Sign On

image from www.clker.comArticle 13 is moving forward to full adoption after France and Germany signed on to a revised version. The on again off again controversial EU copyright directive legislation is set up-end the Safe Harbor protections on which YouTube and other popular user-generated platforms were created.

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Marshmello Fortnite Bump: 40M YouTube Views In 2 Days

image from upload.wikimedia.orgIn addition to the 10 million plus fans who watched Marshmello's two 10 minute DJ sets on Fornite this weekend were hundreds of thousands of fans tuning into dozens of YouTube livestreams.  That all led a massive spike on his YouTube channel, with daily views skyrocketing to 40 million over the weekend.

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This Week's YouTube Music Charts: Ozuna, Marshmello, Imagine Dragons and More

YouTube Music logo“Taki Taki” hits 1B views on this week's YouTube Music Chart, making Ozuna the artist with the most videos over 1B views. Marshmello hosted a gaming livestream for 40M viewers, and Imagine Dragons gets their second video in the billion views club and more.

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Kelsy Karter's Face Tattoo, And How Just $300 Can Rock The World [Video]

Screen Shot 2019-02-04 at 4.15.00 PMIn this piece, Jake Udell breaks down the remarkable story of how his management team were able rocket artist Kelsy Karter to the top of headlines everywhere using $300 and a face tattoo.

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How to Establish Your Online Presence As An Indie Musician

image from cdn.pixabay.comLook, let’s keep it real, if you are a musician and you don’t have an online presence, you pretty much don’t exist. You need to put yourself out there if you want to make a living in the music industry. How else will people discover your work?

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10M Watch Groundbreaking 10 Minute Marshmello Fortnite Set [VIDEO]

image from pbs.twimg.comMore than 10 million gamers played Fortnite on Saturday so they could attend a 10 minute DJ set by Marshmello, with millions more watching streams online. While not the first in-game live show, the concert broke ground in other ways.

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4 Ways The Business Of Music Videos Will Dramatically Shift In 2019 [Cheri Hu]

Screen Shot 2019-01-27 at 7.06.20 PMIn this piece, Cherie Hu speculates on four important way in which the music business, or more specifically the music video business, will radically transform in 2019 for both creators and consumers alike.

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YouTube Could Emerge On Top As Article 13 Flounders

1While the music industry had high hopes that the European Union's passage of Article 13 would knock YouTube down a few pegs, the legislation's possibly insurmountable struggles suggest YouTube might actually come out on top after all.

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3 Steps To Effective YouTube Tags

1Something artists often neglect when posting videos to YouTube is proper tagging. This is unfortunate, as tagging is often what makes the most difference when it comes to your video being discovered by an unsuspecting future fan.

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Article 13 Falters, 'Final' Negotiations Postponed

Copyright-blue-2_1The Article 13 Copyright Directive, once promoted by record labels and derided by YouTube is on the brink. Germany, Italy, the Netherlands and Poland have said they can not support the latest draft and are blocking it from moving forward.

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If You Don’t Understand Video Monetization You Need Help With Your Digital Strategy

image from is3-ssl.mzstatic.comYou need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible.

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YouTube Music Poised To Replace Google Play As Android Default Audio Player

YouTube-icon-full_colorA look at the under the hood of a recent YouTube Music app update shows strong evidence that Google may be about to make it the default music player within its Android operating system. The move could help catapult YouTube Music from also-ran to top tier music streamer.

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New Hope For Indies As Streamers Move Beyond Mega-Hits

image from cdn.pixabay.comTucked inside Buzz Angle's new Music Industry Report 2018 were some stats that should bring a smile to that face of nearly every d.i.y. artist and indie label staffer. Slowly, but very perceptively, consumers are using streaming music services to listen to more than just the mega-hits.

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YouTube Names Kurt Patat Global Head of Consumer and Entertainment Communications

Kpheadshotcolor (2)Kurt Patat has named Global Head of Consumer and Entertainment Communications at YouTube.  Before joining YouTube, Patat held several senior level positions at Viacom including SVP of Communications for CMT and the Paramount Network and as VP of MTV and Logo. 

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YouTube's Streaming Domination Clips the Market’s Wings [Mark Mulligan]

Youtube_logoFor all the media attention given to Spotify and Apple Music, YouTube is still the world's most popular music streaming service. But its unique licensing position and massive free offering often has a negative effect on the entire music streaming market.

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Pop Prodigy Greyson Chance Talks Gaga, Buzzwords And Cheap Wines

Screen Shot 2018-12-26 at 5.09.38 PMIn this piece from AWAL's #nofilter Q&A series, viral sensation Greyson Chance discusses how he was able to spin his fifteen minutes of fame from a sensational Lady Gaga cover into a successful career in the music industry.

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YouTube's $100M Upload Filter Failures Shows Disaster Article 13 Will Be For Internet

2[Op-Ed] As the debate over Article 13 rages on, the recent launch of YouTube's upload filter, designed to sift out illicit uploads and which cost the platform about $100 million, has, according to mIke Masnick,  shown what a disaster the piece of legislation will be for the internet as a whole.

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A Record Label Is About To Overtake Personalities As Biggest YouTube Channel

1The golden age of YouTube personalities may, it seems, be finally drawing to a close as creators burn out and corporations improve the implementation of their channels. One of the clearest signs of this shift is the impending de-throning of Swedish gamer PewDiePie, who currently maintains a whopping 76.4 subscribers, by an Indian music label/movie studio.

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(Some Of) The Best Music Documentaries: From Amy to XTC

1In this piece, Glen Peoples has compiled a list of some of the greatest documentaries from the '70s through to the '10s covering musicians, instruments, and music scenes. Although not comprehensive, the list contains some of the most exceptional highlights from the past fifty years.

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This Week's YouTube Music Charts: Ariana Grande, Ozuna

Youtube_logoAriana Grande keeps her hold at the top of this week's YouTube Music Charts, Ozuna passes  one billion views with “Se Preparó” and “All I Want for Christmas is You” continues climb landing at #13 this week.

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How One Beat Is Killing Country Music [VIDEO]

image from cdn.pixabay.comCountry music has been taken over by snap and click tracks, says music journalist Grady Smith; and it is doing the genre a disservice. "Keep in mind," says Smith "I like a handful of these songs, but the pervasiveness of this exact same beat is suffocating."

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T-Series Poised To Reshape Global Culture As Biggest YouTube Channel Ever [Mark Mulligan]

image from i0.wp.comT-Series, the biggest global music label and and movies studio that you've likely never heard of, is within weeks of surpassing PewDiePie as the world's biggest YouTube Channel with more than 75 million subscribers. It's also the company that Spotify just cut a deal with as its preps entry into India.

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YouTube Music Turns Charts Into Playlists In 29 Markets

Image001 (9)YouTube Music is adding playlists for YouTube Charts in 29 markets. Each will get five chart playlists - three specific to the country and two global. With 1B monthly users, the charts and playlists offer a unique global overview, alongside a local snapshot.

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