YouTube's content ID system has long been maligned by the music industry for its multifaceted failings. The minimal staffing YouTube provides regarding copyright claims has left the system vulnerable to misuse and, most recently, outright extortion.
Once you've gone to the trouble of recording and producing music, you're likely going to want to release it to the public - this can be a daunting process however, so here we look at a presentation that covers all the details of how to release to music.
Music videos can be a massive asset when promoting new music, but only if you have an effective launch plan. Here we look at quick tips and essential features to incorporate into your release strategy to maximize your success.
[UPDATED] 2018 saw music streaming come into its own as the dominant source of recording music revenue. But as streaming volumes swelled, the YouTube value gap and its pitifully small payout percentage became even more apparent.
Article 13 is moving forward to full adoption after France and Germany signed on to a revised version. The on again off again controversial EU copyright directive legislation is set up-end the Safe Harbor protections on which YouTube and other popular user-generated platforms were created.
In addition to the 10 million plus fans who watched Marshmello's two 10 minute DJ sets on Fornite this weekend were hundreds of thousands of fans tuning into dozens of YouTube livestreams. That all led a massive spike on his YouTube channel, with daily views skyrocketing to 40 million over the weekend.
“Taki Taki” hits 1B views on this week's YouTube Music Chart, making Ozuna the artist with the most videos over 1B views. Marshmello hosted a gaming livestream for 40M viewers, and Imagine Dragons gets their second video in the billion views club and more.
Look, let’s keep it real, if you are a musician and you don’t have an online presence, you pretty much don’t exist. You need to put yourself out there if you want to make a living in the music industry. How else will people discover your work?
More than 10 million gamers played Fortnite on Saturday so they could attend a 10 minute DJ set by Marshmello, with millions more watching streams online. While not the first in-game live show, the concert broke ground in other ways.
As a contemporary artist marketing your work, it's essential to focus on video across all available platforms. Here we look at three basic tricks for how you can utilize video in effectively promoting your music to fans.
In this piece, Cherie Hu speculates on four important way in which the music business, or more specifically the music video business, will radically transform in 2019 for both creators and consumers alike.
While the music industry had high hopes that the European Union's passage of Article 13 would knock YouTube down a few pegs, the legislation's possibly insurmountable struggles suggest YouTube might actually come out on top after all.
Something artists often neglect when posting videos to YouTube is proper tagging. This is unfortunate, as tagging is often what makes the most difference when it comes to your video being discovered by an unsuspecting future fan.
The Article 13 Copyright Directive, once promoted by record labels and derided by YouTube is on the brink. Germany, Italy, the Netherlands and Poland have said they can not support the latest draft and are blocking it from moving forward.
You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible.
A look at the under the hood of a recent YouTube Music app update shows strong evidence that Google may be about to make it the default music player within its Android operating system. The move could help catapult YouTube Music from also-ran to top tier music streamer.
Tucked inside Buzz Angle's new Music Industry Report 2018 were some stats that should bring a smile to that face of nearly every d.i.y. artist and indie label staffer. Slowly, but very perceptively, consumers are using streaming music services to listen to more than just the mega-hits.
Kurt Patat has named Global Head of Consumer and Entertainment Communications at YouTube. Before joining YouTube, Patat held several senior level positions at Viacom including SVP of Communications for CMT and the Paramount Network and as VP of MTV and Logo.
For all the media attention given to Spotify and Apple Music, YouTube is still the world's most popular music streaming service. But its unique licensing position and massive free offering often has a negative effect on the entire music streaming market.
In this piece from AWAL's #nofilter Q&A series, viral sensation Greyson Chance discusses how he was able to spin his fifteen minutes of fame from a sensational Lady Gaga cover into a successful career in the music industry.
[Op-Ed] As the debate over Article 13 rages on, the recent launch of YouTube's upload filter, designed to sift out illicit uploads and which cost the platform about $100 million, has, according to mIke Masnick, shown what a disaster the piece of legislation will be for the internet as a whole.
The golden age of YouTube personalities may, it seems, be finally drawing to a close as creators burn out and corporations improve the implementation of their channels. One of the clearest signs of this shift is the impending de-throning of Swedish gamer PewDiePie, who currently maintains a whopping 76.4 subscribers, by an Indian music label/movie studio.
In this piece, Glen Peoples has compiled a list of some of the greatest documentaries from the '70s through to the '10s covering musicians, instruments, and music scenes. Although not comprehensive, the list contains some of the most exceptional highlights from the past fifty years.
Ariana Grande keeps her hold at the top of this week's YouTube Music Charts, Ozuna passes one billion views with “Se Preparó” and “All I Want for Christmas is You” continues climb landing at #13 this week.
Country music has been taken over by snap and click tracks, says music journalist Grady Smith; and it is doing the genre a disservice. "Keep in mind," says Smith "I like a handful of these songs, but the pervasiveness of this exact same beat is suffocating."
T-Series, the biggest global music label and and movies studio that you've likely never heard of, is within weeks of surpassing PewDiePie as the world's biggest YouTube Channel with more than 75 million subscribers. It's also the company that Spotify just cut a deal with as its preps entry into India.
YouTube Music is adding playlists for YouTube Charts in 29 markets. Each will get five chart playlists - three specific to the country and two global. With 1B monthly users, the charts and playlists offer a unique global overview, alongside a local snapshot.