Robbie Robertson, the co-founder of The Band and Ringo Starr have joined forces with Playing For Change, a grassroots multimedia music project dedicated to “inspiring and connecting the world through music,” for an epic, global rendition of The Bands' song “The Weight.”
While there are certainly a plethora of often deserving stereotypes about how disastrous an idea it is to try and make a relationship work when both members of a couple work in the music biz, but contrary to popular opinion, industry relationships can not only function, but flourish as Ellie and Drew Holcomb illustrate.
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.
YouTube is revising its chart criteria and will no longer count paid advertising views on YouTube in the YouTube Music Charts calculation. The shift aligns YouTube with the policies of Billboard and Nielsen.
[UPDATED] Music video platform VEVO is celebrating its 10 year anniversary in 2019 and the service is now home to more than 400,000 official music videos, exclusive original series, and unique concert videos.
For a musician, or really anyone working in the music industry, a solid understanding of how copyright law functions and effects your work is important. In this series of videos, Dr. E. Michael Harrington walks us through the ins and outs of music copyright and what you must do to protect yourself and your work as an artist.
In this piece Neil Turkewitz uses the framing of the recent federal court case in Nebraska brought by YouTube against Christopher L. Brady, alleging that made false copyright claims, as a way of highlighting some of the serious flaws in the DMCA and how takedowns and copyright claims are carried out.
While it may seem like a dumb question, since most artists/labels have at least some level of monetization system set up, it can be fairly easy for artists to miss out on earning money via their actual channel. Here Chris Robley walks us through ensuring you get your due.
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out and get ahead of the pack. Here, we look at how.
No other artist is having quite as good a year as Lizzo, who is cleaning up by virtually every metric of musical success, from a host of song placements to a sold out tour. While it may seem sudden, this success is the result of years of meticulous planning. Here James Shotwell shares four key lessons other artists can learn from the pop sensation.
While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you can do with it to help market your music and your brand.
It's the age old adage we've ALL heard: "It's all about who you know." Or is it? So often people assume that making contacts suffices for building their network. But former Hypebot analyst, brand marketer, musician and now ArtistPro Founder Hisham Dahud takes us on a quick deep dive to examine the art of building rapport over contacts.
As part of its system for protecting users' intellectual property, YouTube employs a strike-based system, lowering an account's standing and reducing that user's ability to monetize videos and access certain features, eventually suspending the account altogether. So how exactly does this strike system work, and what can one do to avoid accidentally incurring these penalties?
Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don't mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over other popular clips as a way to boost their count.
Last night, the 2019 MTV Video Music Awards were held at the Prudential Center in New Jersey. Cardi B won for Best Hip Hop, Ariana Grande won multiples and two heartfelt speeches from “You Need To Calm Down” collaborators Todrick Hall and Taylor Swift brought down the house as they picked up Video for Good and Video of the Year. That's just the start.
This week Michael Brandvold and Jay Gilbert discuss why you should release your video to both YouTube and Facebook on the Music Biz Weekly Podcast One of the most common questions that these two music marketers get asked is… 'I have a new music video. Should I release it to both YouTube and Facebook?.'
UPDATED: YouTube is changing how some videos with music are claimed by copyright owners. YouTube says it is made the change because of "aggressive manual claiming of very short music clips used in monetized videos."
The price of a music business education can seem out of reach to many aspiring industry hopefuls, but thanks to the rise of YouTube, there are a number of incredible and informative resources out there available for free. Here we look at five such channels that are a must for anyone in the music biz.
Concert Window, which enabled artists and select venues to stream shows live on the web, is shutting down in mid-September after 10 years. The service allowed artists to offer tickets to view each stream for a fixed price, pay-what-you-want or at no cost.
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch.
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility.
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.
Creating a music video can be a complex, lengthy, and above all expensive endeavor, meaning you should work to get as much out of the end product as you can. Here we look at four clever ideas for how you can utilize elements of your music video to create other valuable content you can apply to additional promotional efforts.
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances are good you'll fall into some all-too-common pitfalls if you're not careful. Here we look at three frequently made mistakes and how to avoid them.
MTV has unveiled the nominations for the 2019 VMAs. Ariana Grande and Taylor Swift lead with 10 nods each in categories including, “Video of the Year,” “Song of the Year” and “Best Pop.” Billie Eilish and Lil Nas X led the “Best New Artist” nominees.
The official video for Queen’s 1975 single “Bohemian Rhapsody” has now passed 1 billion views on YouTube. The video is the first pre-1990s song to reach 1 billion views on YouTube. “Bohemian Rhapsody” is generally recognized as the first-ever promotional music video.
With efforts to fight music piracy seen as largely successful, at least one music trade group executive is saying out loud what others in the industry have only dared whisper - the real problem keeping artists and labels from earning more from music isn't stream-ripping, it is the free music offered by Spotify and YouTube.