UPDATED: YouTube is changing how some videos with music are claimed by copyright owners. YouTube says it is made the change because of "aggressive manual claiming of very short music clips used in monetized videos."
The price of a music business education can seem out of reach to many aspiring industry hopefuls, but thanks to the rise of YouTube, there are a number of incredible and informative resources out there available for free. Here we look at five such channels that are a must for anyone in the music biz.
Concert Window, which enabled artists and select venues to stream shows live on the web, is shutting down in mid-September after 10 years. The service allowed artists to offer tickets to view each stream for a fixed price, pay-what-you-want or at no cost.
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch.
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility.
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.
Creating a music video can be a complex, lengthy, and above all expensive endeavor, meaning you should work to get as much out of the end product as you can. Here we look at four clever ideas for how you can utilize elements of your music video to create other valuable content you can apply to additional promotional efforts.
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances are good you'll fall into some all-too-common pitfalls if you're not careful. Here we look at three frequently made mistakes and how to avoid them.
MTV has unveiled the nominations for the 2019 VMAs. Ariana Grande and Taylor Swift lead with 10 nods each in categories including, “Video of the Year,” “Song of the Year” and “Best Pop.” Billie Eilish and Lil Nas X led the “Best New Artist” nominees.
The official video for Queen’s 1975 single “Bohemian Rhapsody” has now passed 1 billion views on YouTube. The video is the first pre-1990s song to reach 1 billion views on YouTube. “Bohemian Rhapsody” is generally recognized as the first-ever promotional music video.
With efforts to fight music piracy seen as largely successful, at least one music trade group executive is saying out loud what others in the industry have only dared whisper - the real problem keeping artists and labels from earning more from music isn't stream-ripping, it is the free music offered by Spotify and YouTube.
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting the most bang for your buck.
YouTube Premium and YouTube Music Premium subscribers can now seamlessly transition between a song and its music video. Users will now see a video button at the top of the screen as they start listening to a song, and with a tap, they can watch the music video or flip to the audio at the same point in the track.
When it comes to the pursuit of your music career, it's guaranteed that not all your plans will come together - but having a backup plan in place when failure inevitably hits can help keep you on the track to success.
In this third part in a series exploring music "trigger cities", Jason Joven pf Chartmetric takes an in-depth look at Latin America's music consumption stats to explore how listeners there are precipitating the exponential growth of Latin music's global popularity.
“Every song on a record is trying to accomplish something,” Dan Auerbach of The Black Keys quips at the start of a new 'MasterCourse filled for Funny Or Die. “That song, in particular, was trying to get me a new pool.”
Indian rapper Badshah’s new music video ‘Paagal’ has broken the YouTube 24 hour debut record held by BTS with 75 million views, according to his label Sony Music. But the milestone appears to have come thanks, in large part, to a big Google AdWords spend from the label.
YouTube has a vast assortment of tools which artists can utilize when looking to connect with fans. Here we explore YouTube Live, a feature which allows you to engage with viewers in real time, through a medium which is only expected to rise in popularity moving forward.
It's been a tumultuous time at YouTube, with a number of important changes taking place regarding how the site handles content ID, and content management overall. Here Chris Robley of CD Baby breaks down some of the changes and explains how your bottom line might be affected by these shifts.
YouTube has amassed an incredible viewership, this past year hitting two billion monthly users (roughly 25% of the planet's population) and housing a vast array of all types of content. So how can an artist hope to optimize their video for success. Here we look at some key fundamental lessons and helpful tips.
As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost?
Deepfake technology is getting so good that it could create a video that turns Donald Trump into a smart and compassionate person. So what if it was used to make music videos, albeit of the deepfake kind?
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side comparison of the two platforms' premier feature, and which ultimately showed more promise.
Although the music business is changing constantly, the music video is - and will likely remain - a staple of music industry marketing. But while a powerful tool though they may be, it's important to plan ahead as to just how to execute their distribution.
Automated Content Recognition, or ACR, has become an integral part of the consumption of music and video as we experience them today. As more platforms publish user generated content, effectively monitoring use of copyrighted material has become increasingly difficult. So, how does one choose an ACR vendor that can be relied on?