Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider.
Nashville music tech startup Soundstripe has closed a $4 million Series A financing round led by Vocap Investment Partners. Soundstrip offers subscription based royalty-free music micro-licences to YouTubers, advertisers and other video creators.
UPDATE: YouTube Music and Google Play Music have a total of just 15-16 million subscribers and growth has plateaued, according to two new reports. The totals, which reportedly include customers who are on promotional trials, is being strongly disputed by Google.
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.'
MTV has hired legendary producer Sheila Nevins to oversee MTV Documentary Films, a new division aimed at creating content which explores social, political and cultural stories of interest to its young audiences. At age 80, Nevins, who had an award winning run 38 year run with HBO's doc division, is a bold choice for the network.
Here's a stat for the many who doubted that mainstream fans would ever want to watch a concert live on their computer or phone: YouTube’s live stream of Coachella's first weekend logged 82 million live views - an increase of 90% compared to 2018.
In many ways, being an artist is harder now than it's ever been, and the path to music industry success is crowded with obstacles. Streaming services have taken note of this challenge however, and several of them have been working to put programs in place designed to help emerging artists succeed.
While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase.
There's no limit to the approaches and techniques artists can apply to create original music, but in this piece we revisit some particularly effective and often low-budget ideas that have been utilized in the past, that any artist could borrow today.
Too many artists forget to change bios, links, call to actions, photos after an album, tour and other milestones and events. On this week's Music Biz Weekly podcast Michael Brandvold and Jay Gilbert discuss some tips we learned from speaking with YouTube, like setting up your video name, description, keywords and custom thumbnail. Did you know that even the file name matters?
While few can ever hope to compare to level of talent and success that Beyoncé has achieved, there are some valuable takeaways from her recent Netflix documentary 'Homecoming' that all artists can learn from.
UPDATE: At 12:01 AM Friday, Taylor Swift released a new single and video, "ME!" featuring Brendon Urie of Panic! At The Disco. Most previous releases by Swift have been windowed, but "ME!" was available on Spotify, Apple Music, YouTube and all major streaming services immediately.
A recent study from the USC Annenberg's Music Coalition revealed that only two percent of producers are women, as well as only three percent of mixers and engineers. In this round table, a variety of some of the industry's top female producers discuss a plan of action for raising women's profile on the other side of the mixing board.
Berklee Online has announced a new Master Degree in Music in Film Scoring. The program will officially start in January 2020, with applications launching on May 13.
Nashville based Remix Hits has launched a hit song stem marketplace offering producers iconic songs in the form of an affordable remix-focused ‘Kontakt’ stem instrument dubbed ReleaseTM.
With so many options available for promoting your music, it can be overwhelming to try and figure out which one is best for you, but video often emerges at the head of the pack. Here we take a deep dive into what it takes to effectively utilize video as a promotional tool.
BBC Music has launched in the US, bringing its in-depth music journalism to a stateside audience. US produced content will be featured alongside the BBC's deep catalog and extensive coverage of global festivals, music news and more.
YouTube Music has launched a free ad-supported streaming service, just days after rumors surfaced that Amazon is about to launch similar free music service. YouTube's free tier is currently available on Google Home speakers and other Google Assistant-powered speakers.
Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry's biggest labels are eager to see if they can squeeze some additional revenue out of the rapidly growing social media platform TikTok.
Take a look at the humble origins of revolutionary pop artist and rising star Billie Eilish, and how the singer and her brother FINNEAS create their #1 signature sound in a small bedroom studio in a modest LA neighborhood.
Musicians teaching other musicians online - often for free - are being tagged and their videos taken down by YouTube for alleged copyright violations. Many of the takedowns appear unwarranted. Here musicians two musicians shares their recent experiences with Warner Music Group.
K-pop dominated the YouTube Music harts with BTS breaking records and Blackpink taking over the #1 spot on the Global Top Songs chart, Muse and Soundgarden also saw a spike in views following last week’s first black hole photo, and Lil Nas X continues his ride with the “Old Town Road” remix.
YouTube has confirmed that the new video from BTS, “Boy With Luv” featuring Halsey, is the now most-viewed 24 hour music video debut in YouTube history, adding to an already huge week for the K-Pop superstars.
Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a powerful tool at their disposal, provided they market it correctly. Here we look at how to get the most out of your AOC.
Hugely popular short video app TikTok is launching "TikTok Spotlight," a program to discover and support independent and unsigned artists. TikTok Spotlight will offer an opportunity to build a community of followers and showcase music to a global audience.
While many television consumers have cut the cord and are eschewing traditional cable in favor of streaming options, it seems these same streaming services are taking up some of the practices which made cable so unappealing in the first place, and consumers are less than thrilled.