YouTube Global Head of Music, Lyor Cohen, pens a monthly newsletter to global industry execs, often co-authored by key figures from within the broader business. In this month's newsletter, Cohen invited John Shahidi, CEO of Shots Studios, a management company for musicians and artists including Anitta, Alesso, Rudy Mancuso and Lele Pons.
Landing your song in or show or film can have a far reaching range of benefits for artists, both in terms of financial gain and notoriety. So what are your options when it comes to sync licensing, and what are the steps to take in order to get your songs these coveted placements?
Spotify for Artists has launched Best Advice, a new short video series of marquee artists discussing the best advice they received throughout their careers. Featured artists include Christina Aguilera, Mary J. Blige, Rick Ross, Sheryl Crow, Ne-Yo and Kamasi Washington.
Alongside a strongly worded condemnation of EU Article 13 copyright legislation, YouTube’s CEO Susan Wojcicki revealed that the number of YouTube channels with more than 1 million subscribers has increased 75%.
YouTube CEO Susan Wojicki told the platform's creators and artists today that the European Union's Article 13, which is well on its way to becoming law, will kill the internet as they know it and severely damage their ability to earn money on the platform.
While there is a prominent school of thought in the industry that Virtual Reality shows will soon replace the expensive and detached traditional concert format with a cheaper, more intimate alternative, the "reality" may in fact be somewhere in the middle between the two.
YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.
Netflix will venture into the world of reality television with the debut of their first unscripted music show, “Westside.” Set to debut on Nov. 9th, “Westside” will follow the stories of nine aspiring artists, including former “American Idol” finalist Pia Toscano, as they try to stage a live performance.
A new report from the IFPI has confirmed suspicions that, yes, a lot a of people are listening to a lot of music, a lot of the time. While this may not be much of a surprise, the annual report does provide some interesting additional data on when and where listeners across the globe are consuming their music.
Artists and record labels are losing $2.7 billion in revenue each year because many small business owners use their $10 per month personal accounts to stream music in their retail shops and cafes, rather than pay for a $35 per month commercial license.
A song and video inspired by Trump's post-Kavanaugh comments that it's "a scary time to be a boy," has gone viral. Texas A &M instructor Lynzy Lab wrote and record "A Scary Time" which has 11.2 million views on Twitter and 121K retweets along with more than a 1.1 million YouTube views and countless more via Facebook.
While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.
Camila Cabello and Ariana Grande lead the nominees of the 2018 MTV European Music Awards, it was announced Thursday. Cabello grabbed six nominations including best song and best video for “Havana,” as well as, best artist.
With YouTube now being one of the biggest sources for music discovery, having some form of music video to accompany your latest club banger is practically essential. That said, the weighty price tag often associated with music videos can be a major source of concern for most, so here we look at some key tips for keeping the camera rolling on shoestring budget.
The life of a DIY musician is crowded one, and every minute of time saved in marketing and promotion is one that can be spent honing your craft. This means automation is your friend, so here we look at how you can easily boost the growth of your YouTube channel via the inclusion of one simple link, shared in strategic places.
Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.
"When was the last time you sat down and just… listened?" That's the question asked by Hypebot contributor Hisham Dahud. The answer for most of us could have significant implications for artists and the entire music industry in the streaming era.
YouTube is opening membership benefits and profits to smaller creators. Now creators with 50,000 subscribers will be able to offer their viewers a $4.99 monthly membership fee in exchange for exclusives and perks. Previously, the cap was 100,000 subscribers.
While the constant connectedness of today's youth has been well established, just what impact that has on the music industry is somewhat less well documented. One thing which is certain however is the popularity of music videos among the younger demographic, leading to what some are calling the ressurection of the MTV generation.
While YouTube certainly has received plenty of negative attention from the music industry over the years, due in large part to its failure to pay fair royalties to artists. It has a least been good for promoting music discovery thanks in large part to user generated content, something which Bobby Owsinski says the EU's copyright reform could make harder.
Despite the composers having died hundreds of years before the concept of copyright violation had even appeared on scene, performers are now finding it difficult to post their performances of the classical works online without receiving notices of copyright infringement, fraudulent though they may be.
The EU Parliament voted overwhelmingly Wednesday to approve strong new copyright legislation. While some changes were made, the provisions, adopted by a vote of 438 to 226, include strong wording that makes YouTube, Facebook and others liable for material uploaded to their platform. Article 11, which includes a so-called 'link tax' was also approved.
In this piece Gloria Ruth Finney looks at the phenomenon of a YouTube Pop-space dubbed the Nashville Sessions which allows select up-and-coming musicians to connect and collaborate over the course of a week as well as work on increasing their YouTube viewership.
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.
Social live streamer Caffeine has announced a $100 million investment round led by Rupert Murdoch's 21st Century Fox. The much hyped platform, founded by two of Apple's former star designers, also announced a partnership with concert giant Live Nation.
While the music industry and plagiarism-based litigation have gone hand in hand for years, somewhat less familiar is the concept of "subconscious plagiarism" something which shy Beatle George Harrison was accused of following the release of his hit song "My Sweet Lord".
Chris Robley of CD Baby shares a helpful video from ASCAP on the importance of making sure you get all the co-songwriting from writing as soon as a song is finished, and making sure said splits add up to 100%.
Despite all the talk of Spotify and Apple Music, YouTube is still the most popular music streaming app globally, and a vital music marketing channel. But YouTube is also under fire from multiple stakeholders: artists, labels, pub dissatisfied with payment rates, top creators unhappy with changing algorithms and EU regulators eyeing limitations to the safe harbor protections that underpin its user-generated content strategy.