As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost?
Deepfake technology is getting so good that it could create a video that turns Donald Trump into a smart and compassionate person. So what if it was used to make music videos, albeit of the deepfake kind?
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side comparison of the two platforms' premier feature, and which ultimately showed more promise.
Although the music business is changing constantly, the music video is - and will likely remain - a staple of music industry marketing. But while a powerful tool though they may be, it's important to plan ahead as to just how to execute their distribution.
Automated Content Recognition, or ACR, has become an integral part of the consumption of music and video as we experience them today. As more platforms publish user generated content, effectively monitoring use of copyrighted material has become increasingly difficult. So, how does one choose an ACR vendor that can be relied on?
While many thought that the rise of streaming had brought about an end to music piracy, a new report reveals this is far from the case. In fact, it appears the phenomenon known as stream-ripping has seen a significant spike in the past year.
Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the average YouTube video, music is the platform's most profitable, according to a new study by Pex.
If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming.
With video now more important than ever, and YouTube reaching more consumers on it's mobile platform alone than any US television network, having on confident handle on the the best practices regarding the video sharing site is essential.
Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial's effectiveness. Here Energy BBDO's Daniel Kuypers discusses some of his big hits, and the art of curating the perfect advertisement soundtrack.
With the passage of new copyright legislation in Europe, many are assuming that Big Tech will finally be held accountable to the new laws, but Chris Castle takes a somewhat different view, predicting a two-year copyright war is just heating up.
As profitability returns to the recorded music industry, Glenn Peoples found some unexpected wisdom from one of the world's greatest punk outfits, The Ramones. He draws lessons from the punk pioneers on how to navigate and understand music's new and complex landscape
The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from.
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.
K-Pop icons BTS stopped by the Late Show With Stephen Colbert this week which included a recreation of the Beatles famed appearance on the Ed Sullivan Show with BTS dressed in Fab Four style suits and Colbert as Ed Sullivan.
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.
[UPDATE] YouTube Music has just launched in Poland, Czechia, Romania, Hungary, Bulgaria, North Macedonia, and Cyprus. YouTube Music and YouTube Premium are now available in 50 countries, 10 times more then when it re-launched a year ago.
Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider.
Nashville music tech startup Soundstripe has closed a $4 million Series A financing round led by Vocap Investment Partners. Soundstrip offers subscription based royalty-free music micro-licences to YouTubers, advertisers and other video creators.
UPDATE: YouTube Music and Google Play Music have a total of just 15-16 million subscribers and growth has plateaued, according to two new reports. The totals, which reportedly include customers who are on promotional trials, is being strongly disputed by Google.
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.'
MTV has hired legendary producer Sheila Nevins to oversee MTV Documentary Films, a new division aimed at creating content which explores social, political and cultural stories of interest to its young audiences. At age 80, Nevins, who had an award winning run 38 year run with HBO's doc division, is a bold choice for the network.
Here's a stat for the many who doubted that mainstream fans would ever want to watch a concert live on their computer or phone: YouTube’s live stream of Coachella's first weekend logged 82 million live views - an increase of 90% compared to 2018.
In many ways, being an artist is harder now than it's ever been, and the path to music industry success is crowded with obstacles. Streaming services have taken note of this challenge however, and several of them have been working to put programs in place designed to help emerging artists succeed.
While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase.
There's no limit to the approaches and techniques artists can apply to create original music, but in this piece we revisit some particularly effective and often low-budget ideas that have been utilized in the past, that any artist could borrow today.
Too many artists forget to change bios, links, call to actions, photos after an album, tour and other milestones and events. On this week's Music Biz Weekly podcast Michael Brandvold and Jay Gilbert discuss some tips we learned from speaking with YouTube, like setting up your video name, description, keywords and custom thumbnail. Did you know that even the file name matters?