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6 Event Marketing Tips From The Facebook Live Team

1As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team.

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The Recording Industry Is Growing, So Why Do We Need Article 13? [Op-Ed]

Question-marks-2215_960_720With Article 13 just weeks away from becoming law both sides are ratcheting up to support or fight the copyright directive.  Mike Masnick sits firmly in the later cap and asks why the restrictive legislation is need at a time of explosive growth in the music industry.

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7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

YoutubeAs the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game.

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XITE, Music Video Streaming App, Makes US Debut

1 A free app already popular on the international scene, XCITE has officially been rolled out in the US, and may be the first streaming  service solely dedicated to music videos.

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Spotify’s New Hulu Bundle Could Hurt Musicians - Here's Why

1In a new move towards bundling, Spotify made waves this week in announcing that Spotify Premium will also include a subscription to the ad-supported tier of Hulu. Spotify, however, already in the doghouse for opposing higher royalty rights for artists, could be further harming artists with its new package deal.

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YouTube Music Launches In 13 New Markets plus India

YouTube Music logoFresh off its announcement that Google's YouTube Music and YouTube Premium had launched in India, the ad-free streaming service have added Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, South Africa, and Uruguay.

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YouTube Launches In India Priced 20% Under Spotify, With Licences From All 3 Majors

image from lh5.googleusercontent.comYouTube Music has launched in India just days after Spotify's controversial launch there. YouTube Music Premium subscriptions are priced at 99 rupee, or 20% lower than the 119 rupees / $1.67 per month that Spotify charges for similar Premium subscriptions in India. Add in ad-free YouTube videos and the price rises to 129 rupees.

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Yes Theory & Seeking Discomfort: What's Your Jump?

2Here Jake Udell explores the marketing/self improvement phenomenon of Yes Theory, a group of content creators focused on showing celebrities and others working to live their fullest life by stepping out of their comfort zone.

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5 Tricks For Writing YouTube Descriptions To Improve Your Video Rank

1Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen.

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Video’s Rise Can Lift Music's Fortunes, But Only If Music Clearance Catches Up Technologically

3As the availability of content continues to balloon and the streaming technology on which it's accessed continues to advance, the process of clearing music for picture remains stuck in the year 1989, even as the demand for synced, pre-recorded music is ever-increasing.

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All Spotify Premium Subscribers Now Get Free Hulu

image from campaigns.scdn.coSpotify subscribers now get Hulu as part of their $9.99 Premium memberships, expanding their existing partnership.  The promotion, which extends to all U.S. Spotify Premium individual subscribers adds Hulu's ad-supported plan at no additional cost.

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IMPALA, AIM, PRS Join 200+ Groups Supporting Article 13 Copyright Directive

UnnamedEU independent music trade group IMPALA. AIM, PRS For Music and more than 200 organizations from across the cultural and creative sectors have united in calling on the European Parliament to adopt the Directive on Copyright in the Digital Single Market. "This Directive has been long sought to create a much-needed level playing field," the groups argue.

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Facebook Live For Artists: 7 Best Practices

1Facebook Live can be a great asset for artists look for additional ways to connect with the fans, but like any iteration of social networking, there's a right and wrong way to do it. Here we look at seven 'best practices' when it comes to using the video streaming platform.

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Move Over Spotify, YouTube Has A Major Samsung Deal Too

Youtube_logoSamsung Galaxy customers will a free limited YouTube Premium! subscription which includes ad-free access to both YouTube and Google's latest streaming service, YouTube Music. The news came on the same day that Spotify announced that it will come pre-loaded on millions of Samsung phones and other devices.

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How To Pull Off A Great Looking Music Video On A Budget

2Producing a music video for free simply isn't going to happen, but creating a great looking, quality product while actually sticking to budget and not leaving your band destitute is significantly more achievable. Here we look at how.

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Making It Big: What 6 Elite Producers Taught Us [VIDEO]

Screen Shot 2019-03-03 at 1.35.09 PMAs part of  new content franchise, Kobalt has invited some of the music industry's top producers to share their stories about coming up in the music industry and their respective journeys to success.

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Teen Musician Rejects $3M Deal: No Need For Label Thanks To Internet

3Billboard magazine recently released a profile of teenaged musician/rapper NLE Choppa, who handily turned down a $3 million label deal, opting instead to partner with a distribution company, UnitedMasters, and maintain all rights to his work. Kids these days!

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10 Most Viewed YouTube Videos Of All Time

5There was a time when the internet made a big deal out of song reaching a billion views, but the days of such easily won astonishment are long gone, with popular artists now clocking in at well over double this number. In this piece, we check in on which YouTube video currently reign supreme in the play count department.

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Viral YouTube Formats: Creating Original Content That Works

2For artists, creating original, successful content can be a challenge, but like so many things, systems and guides have been developed which can provide bands and artists with the structure for creating content that is either wholly new, or remixes preexisting elements in a new, unique way.

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25 Year Old Rock Song Mysteriously Tops Japanese Charts

1Recently a twenty-five year old Dinorsaur Jr. song called "Over Your Shoulder" agitated musical waters when it mysteriously popped out of the blue ta #18 on the Japanese Billboard charts. Here we look at what exactly went on that earned this quarter-century old tune its renaissance.

 

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SoundCloud Adds Free Distribution To Spotify, Apple Music To All Pro Accounts

Soundcloud-logoSoundCloud has added free digital distribution to its SoundCloud Premier monetization toolset. With the new feature, creators monetizing music on SoundCloud can distribute to Amazon Music, Apple Music, Instagram, Spotify, Tencent, YouTube Music and other music services directly from their SoundCloud account.

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YouTube's ContentID System Being Repurposed By Blackmailers Thanks To Its Failings

YouYouTube's content ID system has long been maligned by the music industry for its multifaceted failings. The minimal staffing YouTube provides regarding copyright claims has left the system vulnerable to misuse and, most recently, outright extortion.

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5 Ways To Create The Greatest Impact Possible With Your Next Music Video

1Music videos can be a massive asset when promoting new music, but only if you have an effective launch plan. Here we look at quick tips and essential features to incorporate into your release strategy to maximize your success.

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Music Streaming Rates 2018: Per Stream Rates Drop and YouTube's Value Gap Is Very Real

1[UPDATED] 2018 saw music streaming come into its own as the dominant source of recording music revenue. But as streaming volumes swelled, the YouTube value gap and its pitifully small payout percentage became even more apparent.

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Article 13 Moves Forward As France, Germany Sign On

image from www.clker.comArticle 13 is moving forward to full adoption after France and Germany signed on to a revised version. The on again off again controversial EU copyright directive legislation is set up-end the Safe Harbor protections on which YouTube and other popular user-generated platforms were created.

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Marshmello Fortnite Bump: 40M YouTube Views In 2 Days

image from upload.wikimedia.orgIn addition to the 10 million plus fans who watched Marshmello's two 10 minute DJ sets on Fornite this weekend were hundreds of thousands of fans tuning into dozens of YouTube livestreams.  That all led a massive spike on his YouTube channel, with daily views skyrocketing to 40 million over the weekend.

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