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# Hypebot’s ‘Believe It Or Not’ – iTunes Is Still The Most Popular Music Platform In The U.S.
- URL: https://www.hypebot.com/hypebots-believe-it-or-not-itunes-is-still-the-most-popular-music-platform-in-the-us/
- Published: 2017-02-22T11:31:00.000Z
- Updated: 2017-02-22T11:31:00.000Z
- Description: While music download sales are clearly on the decline, don't count them out yet. According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most. Continue reading [https://www.hypebot.com/hypebot/2017/02/hypebots-believe-it-or-not-itunes-is-still-the-most-popular-music-
- Author: Bruce Houghton
- Tags: Music Business, Streaming, Vinyl, Cassettes & Retail, Apple Inc., Extended play, Facebook, IPhone, iTunes, Music download, PayPal, podcast, Spotify, Streaming media, #wp, #wp-post, #Import 2026-01-21 10:13

[![Believe](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d263446f970c-200wi "Believe")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d263446f970c-popup?ref=hypebot.com)While music download sales are clearly on the decline, don't count them out yet. According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most popular music platform in the US, beating Spotify and Pandora.

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[![image from static5.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2634430970c-500wi "image from static5.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2634430970c-popup?ref=hypebot.com)

More surprising facts from the[ survey](https://www.hypebot.com/content/files/www-paypalobjects-com/digitalassets/c/website/marketing/global/shared/global/media-resources/documents/paypal-digital-media-consumer-study-pt2.pdf):
- 86% of music consumers listen on their smartphones, making it by far the most popular device
- 70% of older listeners download (versus 51% who pay to stream), while 60% of Millennials do  
(versus 63% who stream)

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