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# IRIS & A2IM Launch Another Anti-Piracy Campaign
- URL: https://www.hypebot.com/i-share-everything-but-my-music-t-shirt-campaign/
- Published: 2010-12-07T08:30:00.000Z
- Updated: 2010-12-07T08:30:00.000Z
- Description: (UPDATED) IRIS Distribution has launched its "I Share Everything But My Music" T-Shirt campaign. Their goal is to promote music ownership and support for the musicians that create it. The logo. Continue reading [https://www.hypebot.com/hypebot/2010/12/i-share-everything-but-my-music-t-shirt-campaign
- Author: admin
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from shareshirts.files.wordpress.com](https://a3.typepad.com/6a0111683c7a25970c0147e06c7193970b-200wi "image from shareshirts.files.wordpress.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/shareshirts-files-wordpress-com/2010/12/i-share-everything-shirt1.jpg?ref=hypebot.com)

[](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/shareshirts-files-wordpress-com/2010/12/i-share-everything-shirt1.jpg?ref=hypebot.com)

*(UPDATED) *[IRIS Distribution](http://www.irisdistribution.com/?ref=hypebot.com)* has launched its "*I Share Everything But My Music"* T-Shirt campaign. Their goal is to promote music ownership and support for the musicians that create it. The logo on the T-Shirt aims to educate kids about music piracy without being heavy-handed. It's a difficult message to communicate. If the point is too aggressive, kids may ignore it. Likewise, if the point is too subtle, it will get lost among them.*

Yo Gabba Gabba illustrator and animator Stephan Britt designed the logo. The T-Shirt can be purchased alone, or with the digital albums [here](http://shareshirts.com/?ref=hypebot.com). **50% of the profits** from these sales will go to support indie label trade group **A2IM**'s efforts.

The campaign is a cutesy way to start the conversation about music piracy with kids. But does the rabbit seem a little conceited? **Does the raccoon resemble a thief?** And if that orange is an MP3, the rabbit appears too stuck-up to take it.

In the past, efforts like this to **educate youth** about music piracy haven't been too effective. Here [IRIS](http://www.irisdistribution.com/?ref=hypebot.com) is educating kids about music ownership and supporting artists. But are they also **telling them that culture isn't meant to be shared?**

**What do you think?**