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# Ian Rogers Interviews VEVO CEO Rio Caraeff On “This Week In Music” [VIDEO]
- URL: https://www.hypebot.com/ian-rogers-interviews-vevo-ceo-rio-caraeff-on-this-week-in-music-video/
- Published: 2011-08-08T08:31:15.000Z
- Updated: 2011-08-08T08:31:15.000Z
- Description: Rio Caraeff left his position of EVP at UMG's Digital Strategy arm “eLabs” to found and run VEVO. He joins Topspin CEO Ian Rogers in the "This Week In Music". Continue reading [https://www.hypebot.com/hypebot/2011/08/ian-rogers-interviews-vevo-ceo-rio-caraeff-on-this-week-in-music-video.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from thisweekin.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433dcc83d970c-200wi "image from thisweekin.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433dcc83d970c-popup?ref=hypebot.com)

****Rio Caraeff left his position of EVP at UMG's Digital Strategy arm “eLabs” to found and run VEVO. He joins Topspin CEO Ian Rogers in the   "[This Week In Music](http://thisweekin.com/thisweekin-music/?ref=hypebot.com)" studio to talk about the business of music video and how VEVO is creating new revenue streams at a higher level than ever before. Co-Founder of Kickstarter, Yancey Strickler also joins Ian to talk about what music he's listening to during the summer of 2011.**