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# Ian Rogers On The New Music Business Equation
- URL: https://www.hypebot.com/ian-rogers-on-t/
- Published: 2008-11-19T03:07:00.000Z
- Updated: 2008-11-19T03:07:00.000Z
- Description: At the recent Grammy Northwest Music Tech Summit Topspin Media‘s Ian Rogers‘ keynote took the audience through territory familiar to Hypebot readers: 1) for most artists the old model is. Continue reading [https://www.hypebot.com/hypebot/2008/11/ian-rogers-on-t.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

[![Ian_rogers_at_the_gramm_y_mw_tech_s](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/11/19/ian_rogers_at_the_gramm_y_mw_tech_s.jpg "Ian_rogers_at_the_gramm_y_mw_tech_s")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/11/19/ian%5Frogers%5Fat%5Fthe%5Fgramm%5Fy%5Fmw%5Ftech%5Fs.jpg)

  
At the recent **Grammy Northwest Music Tech Summit** [Topspin Media](http://topspinmedia.com/?ref=hypebot.com)‘s **Ian Rogers**‘ keynote took the audience through territory familiar to [Hypebot](http://hypebot.com/?ref=hypebot.com) readers: 1) for most artists the old model is dead. 2) in a fractured media landscape the definition of what is a hit and how to get one has changed 3) the relationship between the artist and fan is what matters 4) a new musical middle class is emerging.

But Rogers’ presented it all more clearly than I’ve ever read anywhere including here on Hypebot. A few of my favorite quotes:

- "The **physics of the media space have changed** and you shouldn’t expect the winners or even the definition of winning to stay constant."
- "As Chuck D said at MIDEM last year, **‘There is nothing wrong with the music business, there is a problem with the CD business.”**
- "The only perspectives that matter, that of **the artist and the fan."**
- "Artists – **do a 360 deal with yourself"**
- "In conversations going forward, **let’s talk about profitability for artists.**

Sometimes I write these Cliff Note versions of speeches so you don’t have to wade throught the whole presentation. This time I wrote it hoping that you’ll find it interesting enough to **[click here](http://topspinmedia.com/2008/11/grammy-northwest-musictech-summit-keynote/?ref=hypebot.com) and read the rest.**