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# If You Can’t Beat ‘Em, Join ‘Em: Indie Music Embraces Streaming Music
- URL: https://www.hypebot.com/if-you-cant-beat-em-join-em-indie-music-embraces-streaming-music/
- Published: 2012-04-26T11:56:00.000Z
- Updated: 2012-04-26T11:56:00.000Z
- Description: It's no secret that some in the indie music community believe that Spotify, Rdio and other streaming music services don't pay enough to musicians and labels, and may cannibalize sales.. Continue reading [https://www.hypebot.com/hypebot/2012/04/if-you-cant-beat-em-join-em-indie-music-embraces-streami
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304cb4b91970d-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304cb4b91970d-popup?ref=hypebot.com)

It's no secret that some in the indie music community believe that **Spotify**, **Rdio** and other streaming music services don't pay enough to musicians and labels, and may cannibalize sales. True or not (and I'm in the, "it's far too early to know" camp), **fans love streaming music.**

Knowing that a core tenant of modern music marketing is to listen to the fans, some indie musicians are embracing streaming – not just by making their music available there, but by now also tre

[![image from 28.media.tumblr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765be6963970b-100wi "image from 28.media.tumblr.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765be6963970b-popup?ref=hypebot.com)

ating services like Rdio, Spotify, MOG and Rhapsody as important marketing channels.

Some, like Readymade's [Young Hines debut their entire albums](http://spotify.tumblr.com/post/20072382599/we-cant-get-enough-of-young-hines-pre-stream?ref=hypebot.com) on music streamers Hines was on Spotify weeks prior to release. Others are sharing playlists of music they're listening to with fans on Facebook. Some marketers are using a trick they started on iTunes, and seeding playlists with their artists' songs alongside similar, but more popular, music.

 **M83 Fans Build Ultimate Rdio Playlist**

[![image from blog.rdio.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304cb21cb970d-250wi "image from blog.rdio.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304cb21cb970d-popup?ref=hypebot.com)

Mute Records' M83 has put the music streaming playlist making in the hands of fans with a new [Rdio contest on Facebook](https://www.facebook.com/rdio/app%5F208741442574767). The band is inviting users to build "the ultimate pre-show playlist". If chosen, they'll win a trip for two to Austin and have their playlist played for the crowd at the M83's sold out show at Stubb's.

- **Is it time for indie music to embrace music streaming?**
- **How are you marketing music there?**