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# If You Don’t Include a Link in Your Promotional Posts You Need Help with Your Online Strategy
- URL: https://www.hypebot.com/if-you-dont-include-a-link-in-your-promotional-posts-you-need-help-with-your-online-strategy/
- Published: 2019-11-18T16:30:16.000Z
- Updated: 2019-11-18T16:55:02.000Z
- Description: If you don’t include a link in your promotional messages/posts you need help with your online strategy, remind Michael Brandvold and Jay Gilbert on this week’s Music Biz Weekly podcast.
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Social Media, Link, music marketing, #wp, #wp-post, #Import 2026-01-21 09:55

If you don’t include a link in your promotional messages/posts you need help with your online strategy, remind Michael Brandvold and Jay Gilbert on this week’s Music Biz Weekly podcast.

Never make your fans have to search the internet for a link to buy your music, buy tickets, buy your merchandise… give them the link in the post. Assuming your fans know where to buy is wrong!