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# In Another Step Towards Music, Facebook Acquires Source Draft
- URL: https://www.hypebot.com/in-another-step-towards-music-facebook-acquires-source-draft-draft/
- Published: 2017-08-07T09:07:31.000Z
- Updated: 2017-08-07T09:07:31.000Z
- Description: Although music has historically taken a backseat for Facebook, there's been some movement behind the curtain of the popular social network suggesting this could soon change, most recently through the. Continue reading [https://www.hypebot.com/hypebot/2017/08/in-another-step-towards-music-facebook-ac
- Author: Guest Author
- Tags: Music Business, Social Media, Startups & Funding, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:13

[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d29dadda970c-200wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d29dadda970c-popup?ref=hypebot.com)Although music has historically taken a backseat for Facebook, there's been some movement behind the curtain of the popular social network suggesting this could soon change, most recently through the purchase of rights management startup Source3.

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*Guest post by *Bobby Owsinski* of [Music 3.0](http://music3point0.com/2017/08/04/facebook-source3/?ref=hypebot.com)*Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves **Facebook** [acquiring](http://www.source3.io/?ref=hypebot.com) rights management startup **Source3**, which specializes in analyzing branded intellectual property in user-generated content. But that’s not all that’s been happening between Facebook and its potential entry into the music space.The company hired **Tamara Hrivnak** away from **YouTube** to become head of global music strategy back in January, and is currently [looking to hire](https://www.musicbusinessworldwide.com/facebook-reveals-plans-to-negotiate-with-existing-digital-music-platforms/?ref=hypebot.com) a Music Business Development Manager to lead negotiations with digital music services, as as well two other executives to deal with publishing. There’s also been rumblings that should Facebook work out it’s rights management issues, then the **Vevo** channel (owned by **Sony Music** and **Warner Music Group**) might even switch from YouTube to Facebook, although that’s a long shot since the channel is also partially owned by Google (who owns YouTube) as well.The interesting thing here is that the two founders of Source3 have extensive publishing backgrounds, but also have worked in high-level positions with **Google** in the past. In fact, they were also the co-founders of music IP-focused rights management tool **Rightsflow**, which was sold to Google in 2011. [![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9136591970b-200wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9136591970b-popup?ref=hypebot.com)Facebook has hinted at getting into music in a bigger way in the past (most recently by CEO **Mark Zuckerberg** in an analysts call in the beginning of the year), but the company has never really had its rights management worked out so that all copyright holders would be adequately compensated. YouTube’s **Content ID**, while it does work, isn’t exactly the best example of how rights management should be done, so it seems like Facebook is reluctant to launch a similar feature until it’s better than the competition’s.Now with the acquisition of Source3, the final pieces of the puzzle might be in place.