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# Indie Label Asthmatic Kitty To Amazon: Sufjan Stevens Is “Worth More Than The Cost Of A Latte”
- URL: https://www.hypebot.com/indie-label-asthmatic-kitty-to-amazon-sufjan-stevens-is-worth-more-than-the-cost-of-a-latte/
- Published: 2010-09-24T09:06:19.000Z
- Updated: 2010-09-24T09:06:19.000Z
- Description: (UPDATED) Some record labels would be happy that Amazon was going to give a deep discount on their hot new release. In fact, Amazon usually absorbs losses incurred by any. Continue reading [https://www.hypebot.com/hypebot/2010/09/indie-label-asthmatic-kitty-to-amazon-sufjan-stevens-is-worth-more-th
- Author: Bruce Houghton
- Tags: Indie Music, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from tipsylights.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487ad8ec4970c-200wi "image from tipsylights.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487ad8ec4970c-popup?ref=hypebot.com)

(UPDATED) Some record labels would be happy that Amazon was going to give a deep discount on their hot new release. In fact, Amazon usually absorbs losses incurred by any below wholesale pricing. But indie label [Asthmatic Kitty](http://asthmatickitty.com/news.php?newsID=613&ref=hypebot.com) was worried that Amazon's low pre-sale price for their Sufjan Stevens release and the creations of other hardworking artists is at risk of being undervalued.

"A low price will introduce a lot of people to Sufjan’s music and to this wonderful album. For that, we’re grateful,” [wrote the label](http://www.sandbox.fm/2010/09/22/sufjan-stevens-label-not-happy-with-amazon-promotion/?ref=hypebot.com) in a email to fans. “But we also feel like the work that our artists produce is worth more than a cost of a latte… We personally feel that physical products like EPs should sell for around $7 and full-length CDs for around $10-12\. We think digital EPs should sell for around $5 and full-length digital albums for something like $8.”

Then the email pointed fans to retailers selling the release at higher prices than Amazon.