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# Indie Label Says No To Apple’s iCloud: “Copyrights Trampled”, “An Insult”
- URL: https://www.hypebot.com/indie-label-says-no-to-apples-icloud-copyrights-trampled-an-insult/
- Published: 2011-06-16T12:31:02.000Z
- Updated: 2011-06-16T12:31:02.000Z
- Description: Chicago based indie label Numero has opted out of Apple's iTunes In The Cloud and in particular iTunes Music Match. "We feel that a great risk is being taken by. Continue reading [https://www.hypebot.com/hypebot/2011/06/indie-label-says-no-to-apples-icloud-copyrights-trampled-an-insult.html]
- Author: Bruce Houghton
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f3b65b4970b-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f3b65b4970b-popup?ref=hypebot.com)

Chicago based indie label **Numero** has opted out of Apple's iTunes In The Cloud and in particular iTunes Music Match. "We feel that a **great risk** is being taken by Apple and the major labels that have accepted the terms of this new product wholesale with not a thought beyond the 150M those so-called **“big four” will probably divide and pay to their top executives**. By that, we mean that laws that protect compositions and copyrights for songs are, more or less, being trampled under these agreements," according to label head Rob Sevier. **He continued:**  

"…Apple and their major label “partners” have created a reward system that is both **incomprehensible** in scope and totally out of sync with iCloud’s streaming peers’ (Rdio, Spotify, et al) financial mechanics…we feel that **Apple’s pittance is an insult** not only to them, but every other musician, living or dead…".

**What do you think? Will other labels join [Numero](http://numerogroup.wordpress.com/2011/06/07/opting-out/?ref=hypebot.com)?**